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March 17, 2008 9:42 AM PDT

GreenFuel lands big deal for algae fuel plant

by Martin LaMonica
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Correction done on April 4 to the spelling of Bob Metcalfe's name.

GreenFuel Technologies has reached an agreement to build an algae-to-fuel plant in Europe, which could be worth as much as $92 million, according to a report.

Xconomy on Friday reported the deal, saying that it was apparently brokered by former CEO Cary Bullock who was replaced by Bob Metcalfe last year in a company shake-up.

GreenFuel: making green fuels from power plant pollution.

(Credit: Martin LaMonica/CNET Networks)

GreenFuel has developed a bioreactor that grows algae from the carbon dioxide emissions of power plants. The algae is harvested and turned into different types of fuel--either biodiesel or biomass--that can be burned to make electricity.

The company ran into trouble last year when it found that its process was too expensive because it generated too much algae and required too much manual intervention.

The board replaced Bullock as CEO with interim CEO Metcalfe, best known for his contribution to inventing Ethernet and who is now venture capitalist at Polaris Ventures.

The company is operating a pilot plant with the utility Arizona Public Service Company.

The reported deal comes after a few other biofuels companies have gained funding to expand toward commercial-scale plants.

On Friday, Range Fuels said it is has secured $100 million to build a gasification plant that will make ethanol from blue chips.

Also last week, ethanol company Coskata, which General Motors has invested in, was said to have landed $19 million to ramp up its operations.

Update 12:18 p.m. Pacific.In response to a query, GreenFuel's interim CEO Bob Metcalfe said that the company can "neither confirm nor deny these rumors."

Martin LaMonica is a senior writer for CNET's Green Tech blog. He started at CNET News in 2002, covering IT and Web development. Before that, he was executive editor at IT publication InfoWorld. E-mail Martin.
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by OKNow2009 January 14, 2009 11:21 AM PST
It is more complicated
by Krassen Dimitrov July 3, 2007 4:38 PM PDT
I did send my Case Study to Dr. Metcalfe, however things are more complicated. For starters, he is not alone in this: Jennifer Fonstad who is currently the Chairman of the Board is allergic to technical/scientific arguments, so she would be of no help.
Secondly, these ageing visionaries (like Metcalfe) have been so successful in the past that they develop a sense of invincibility that ultimately leads to their demise.
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