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November 18, 2009 1:31 PM PST

California approves efficiency mandate for TVs

by Martin LaMonica
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The California Energy Commission on Wednesday unanimously approved the first energy efficiency standards for televisions in the state over opposition from the Consumer Electronics Association.

The rules mandate that televisions sold in California starting in 2011 consume 33 percent less electricity than current models and 49 percent less by 2013. The regulations affect TVs that are 58 inches wide and less.


Video: In this episode of The Green Show, CNET's David
Katzmaier explains the factors that affect TV power use. (He's
introduced at about 1:38 minutes in.)

Although it's a state-level regulation, it is potentially significant outside California as other states are considering adopting similar rules. Unlike voluntary programs, such as the Environmental Protection Agency's EnergyStar program, the rules mandate certain levels of efficiency. For example, a 42-inch TV that consumes 183 watts or less by 2011 needs to consume 115 watts or less by 2013, the Commission explained in its statement.

The effort to regulate television efficiency, which was backed by California utilities and environmental groups, will save money for consumers on electricity and significantly reduce greenhouse gas emissions, say backers. After 10 years, the energy savings will be $8.1 billion, or enough to power 864,000 single-family homes, according to the California Energy Commission.

The Consumer Electronics Association has fiercely opposed the mandate, which has been under development since early 2007. The industry group submitted a statement arguing that efficiency gains should be done through voluntary efforts by manufacturers and more consumer education. (Click for PDF of submission to the CEC.)

At the same time, some television manufacturers and the LCD TV Association supported the measure.

As consumers upgrade to flat-screen TVs, there's a concern that there will be a significant increase in aggregate power usage, in part because people are buying TVs with bigger screens. The Natural Resources Defense Council estimates that implementing the efficiency rules will cut the state's electricity use by almost 1 percent and mean that a 500-megawatt power plant will not need to be built to meet rising demand for power. (Click for Q&A from NRDC).

The California Energy Commission has energy efficiency mandates for a number of household appliances, such as refrigerators. The state's energy efficiency policies have kept the per capita energy consumption steady since the 1970s, according to the Commission.

Martin LaMonica is a senior writer for CNET's Green Tech blog. He started at CNET News in 2002, covering IT and Web development. Before that, he was executive editor at IT publication InfoWorld. E-mail Martin.
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Add a Comment (Log in or register) (57 Comments)
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by rockn_1234567 November 18, 2009 1:41 PM PST
So everyone will be driving to a different state buying their new tv and bringing it back to California?
Reply to this comment
by Perry_Clease November 18, 2009 2:07 PM PST
No
by EdCenter November 18, 2009 2:11 PM PST
No, we'll be buying our new TVs online in out-of-state retailers to avoid the 9.75% sales tax (which WILL go up given the budget mess we're facing for the next 5 years per an MSNBC article today) as well as for the higher quality TV's. Gotta love the idiots in Sacramento!
by dowell100 November 18, 2009 2:30 PM PST
Nevada, please annex California! California legislators are killing off California day by day. Nevafornia would be a great place to live and do business.
by joshdeboer November 18, 2009 2:51 PM PST
Yep!
by Super2online November 18, 2009 2:52 PM PST
In my case, I would be driving to California to buy my television and bring it back to get a more energy efficient one.
by Perry_Clease November 18, 2009 3:02 PM PST
"In my case, I would be driving to California to buy my television and bring it back to get a more energy efficient one."

Bring your old one along and give to me. If it is like other energy saving appliances in California they will have a cash-for-clunkers type of program your old energy hog. If I remember correctly I got over $60 for my old fridge.

Seriously, are there any Energy Star flat panel TVs on the market?
by rockn_1234567 November 18, 2009 1:41 PM PST
So everyone will be driving to a different state buying their new tv and bringing it back to California?
Reply to this comment
by ikramerica--2008 November 18, 2009 4:22 PM PST
This is about saving 80-100 watts. That's one lightbulb per large television when it's on. That's .1 kW per hour when it's on. In CA, that's 1.7 cents per hour. Even for a TV junky, that's 25 cents a day, less than $100 a year. For a normal person, it's more like $20.

Anyone considering driving TO California to "save money" is not thinking clearly.

But like you and others, if the cost of the TV is higher and/or the picture quality lower, there will be many people buying them elsewhere and having them shipped. So CA will then have to try to ban imports of TVs from other states, which is unconstitutional. But that hasn't stopped CA before.
by carlhage November 18, 2009 4:39 PM PST
No the average will be 100W less, but the models that are 500W less will no longer be sold. Some models already meet the 2013 standards, others are horribly inefficient. Now customers don't know the good from the bad. Besides getting rid of the inefficient TVs, there is an energy label required, so people can more easily figure out how much they save in electricity. Over 20 years, $100/year is $2000. According to CNET measurements, the worst TVs will cost California households over baseline use $10,000! Why would you drive to across state lines, except perhaps to escape sales tax. It doesn't cost all that much to meet these standards.

The repeated claim is that TV costs will skyrocket-- all unsubstantiated claims. Read the report-- there is a minimal extra manufacturing cost. But now there is an actual incentive to make it efficient.
by MadLyb November 18, 2009 1:51 PM PST
Good ol' California. Trying to save the whole world with all this regulation and all they do is increase costs for the rest of us.

TV's have improved their energy consumption better than just about any other electronics pretty much without regulation and with the industry moving to LED, it will just get better. They know the industry is moving this direction, so they create a hollow law (58" or less!) that will simply ride on the planned roadmap for these products and they will take credit for driving it. Meanwhile, the industry will have to build in the cost of complying with this hollow law and that cost will be passed along to all consumers, not just Californians.

Gee...Thanks.
Reply to this comment
by jmonty--2008 November 18, 2009 2:30 PM PST
Are you saying that most TVs are larger than 58"? Seems to me this will affect most TVs that are sold. Also California isn't trying to save the world as these rules apply only in California. Manufacturers are free to sell other sets in other states and countries. Also if, as you say, this new law is so hollow then it certainly shouldn't be any cause for concern among the manufacturers, right?
by filipiak November 18, 2009 2:30 PM PST
If it were truly a "hollow law" and California regulators were simply ridding "the planned roadmap", then why would you, or the Consumer Electronics Association oppose it?

California has done a great job of "lighting fires" to move the goalposts of energy efficiency, whether in electricity consumption or in automotive fuel efficiencies.

If you believe "the market" would get to this point itself, what is their incentive? The Detroit Three automakers fought CAFE standards for years, instead building what "the market" wanted... until fuel prices spiked, and then they were stuck with a lot of unsold SUV inventory. If they aren't forced to change, they will go for the money: whether it's GM, Sony, or AIG.
by Endbringer November 19, 2009 5:33 AM PST
@filipiak

I'm not sure you really understand about the CAFE standards. US car consumers are NOT flocking nor do they want these mandated fuel efficient cars. Just look at what the top selling cars are. Besides, those CAFE standards are retarded. Until market forces cause them to change, the government's interference hurts consumers, hurts the car business, and hurts the economy as a whole. It's economics 101, but our wonderful government education system doesn't even teach that anymore.

As for the article, if I was a manufacture, I'd just not sell in California for a while. I doubt the cost of compliance with the state's rules would be less than the cost to reduce the power levels while keeping the same picture quality. It'd be better in the long term to just not sell your TVs in California and let them wonder, "Why aren't we getting any flat screen TVs like the rest of the US?" It's not like the "leaders" in California understand how the economy works.
by ddesy November 19, 2009 6:41 AM PST
@Endbringer

Economics 101 doesn't work in the real world.
by solitare_pax November 19, 2009 7:55 AM PST
Excuse me, but getting a fuel-efficient car that is reliable is one of my prime concerns when I go out and purchase a car. Evidently, I am not an all-American because I have no real interest nor need for a clunky gas-guzzling SUV.

As for the TV makers who are sucking their thumbs saying "we can't do it!" I say, stop whining and figure out how to do it - and make it a selling point for the rest of the country. Wouldn't you like to have a large TV set that will cut your power bill? I know I would - if I were in the market for one.
by Endbringer November 19, 2009 10:27 AM PST
@ ddsey,

Umm...what do you mean it doesn't work? Supply and demand are the only truths when it comes to economic activity. By trying to tinker with that, the government has increased costs of items. This action will do the same.
by c60chemist November 18, 2009 2:12 PM PST
What about off-state power? They should require max power usage in the offstate to be 1 Watt.
Reply to this comment
by jmonty--2008 November 18, 2009 2:32 PM PST
Agreed. All you really need is for the remote control to be able to turn on the TV. No on really needs "instant-on" picture. You can wait a few seconds for the TV components to warm up.
by Perry_Clease November 18, 2009 2:37 PM PST
"You can wait a few seconds for the TV components to warm up."

Speaking of which have you all noticed how hard it is to find vacuum tubes? It used to be that every corner convenience and pharmacy store had a tube tester machine and a supply of common replacement tubes. I suppose I will just have to break down and buy one of these new fangled flat panel TVs.
by jmonty--2008 November 18, 2009 3:24 PM PST
Who mentioned tubes before this stupid remark?
by Perry_Clease November 18, 2009 6:03 PM PST
"Who mentioned tubes before this stupid remark?"

I mentioned the tubes. I am old enough to remember how long it took for a TV to warm up and get a picture when we had tube sets. It was joke.
by meh130 November 18, 2009 2:26 PM PST
Since the limit is 58 inches, that means 60-inch models will be the logical substitute for 46" through 58" models, resulting in an increase in actual power used. Expect last year's 60" model to be offered in California stores instead of this year's 46" model. Expect cheaper brand 60" models to be offered instead of premium brand 46" models.

Also expect a 58.1" "California Special" model to be developed.

All politicians are morons, but California politicians are more moronic than others.
Reply to this comment
by Michichael November 18, 2009 2:52 PM PST
Living here makes me cry sometimes v.v
by censorshipblows November 18, 2009 3:02 PM PST
You're a moron.
by rmullen0 November 18, 2009 2:55 PM PST
Way to go California. This will help the environment and has the added bonus of pissing off all the bozos that continually complain about anything that is good for the environment in the comments on this web site. WAAAHHH! It's going to raise the prices! Everyone run for the hills!
Reply to this comment
by Lerianis3 November 18, 2009 3:34 PM PST
Excuse me, but there IS such a thing as raising the prices too high through mandates like this and stalling the economy, which is BAD you neanderthal.
by Endbringer November 19, 2009 5:38 AM PST
If making something that's good for environment costs more, then that means the people purchasing it has to earn more to pay for it, therefore more resources are used to make up that cost, so in the end did it actually save anything? Most likely not. Just like the electric car. Where do these people think the energy comes from? Over 50% of the US's energy supply comes from coal, so in essence these electric vehicles will be causing more pollution from the increase in coal fired power plants.

This is why having the government mandate anything like this is counterproductive. It doesn't help the environment, doesn't help the economy, and hurts consumers. But hey, it's California and they don't care much about freedom and liberty anyway.
by joshdeboer November 18, 2009 2:57 PM PST
This state is so retarded. California is just full of left-wing people who feel its their oblagation to save the planet. I have news for you, the planet is not going anywhere, we are. How about you do what you were hired to do. What a joke!
Reply to this comment
by Lerianis3 November 18, 2009 3:20 PM PST
Hey, I'm on the left wing, and I don't think that these things are really what our government officials should be doing.
by T_Hoff November 18, 2009 3:01 PM PST
Will welfare recipients get a voucher for a free new set, or will they face prosecution for owning and operating a non-compliant , wasteful plasma TV?
Reply to this comment
by Anon-Y-mous November 19, 2009 6:43 AM PST
Current plasma sets are as if not more efficient than LCD's. Plasmas only use the full rated amount when they are on 100% brightness, cranked on showroom 'overdrive' settigns and displaying a 100% white screen. They use less than 60 watts if displaying a black screen. A LCD TV uses the exact same power regardless of showing a black or white screen. Plasma and LED backlit LCD sets are the only things that will survive out of this -- LCD with traditional FL backlighting will not.
by moviegeek65 November 19, 2009 8:50 AM PST
Anon,
I don't know where you get your info but plasma's use two to three times the power as the same size LCD tv:
http://reviews.cnet.com/green-tech/tv-power-efficiency/
by censorshipblows November 18, 2009 3:02 PM PST
Wow, there are so many stupid people that post on here. Day in and day out. No, no one will be driving out of state [rolls eyes]. Did the masses buy outside of the state when California set the standard for the nation (and most of the world) when they mandated energy efficient large appliances such as refrigerators and washer/dryers? No, that didn't happen did it. Morons.
Reply to this comment
by jmonty--2008 November 18, 2009 3:26 PM PST
Agreed. Amazing how many people seem personally insulted by what California is doing here, which is to avoid having to build yet another power plant when it can be avoided.
by Endbringer November 19, 2009 5:39 AM PST
Do you people not realize that when the manufacturers have to change their method of creating the TVs that it will increase the costs across the board? It's not just California that is affected.
by jmonty--2008 November 19, 2009 3:01 PM PST
Actually I do know something about manufacturing. Do you? Do you have any idea how frequently the design and build of TVs change for even the same model?
by Endbringer November 20, 2009 5:43 AM PST
@jmonty--2008

Of course I know. I am a CAD guy. Changing the outward appearance is not the same as spending the research money on finding out how to make something more efficient. They usually spend the money on making the parts cheaper to manufacture to lower their cost. By diverting that money to something different, it increases the cost to build the device.
by MadLyb November 23, 2009 5:25 PM PST
@jmonty--2008

It costs my company over a million dollars a year just to comply with CA's various labeling regulations that don't exist in the rest of the US and guess who gets to absorb those costs?
by nouser November 18, 2009 3:07 PM PST
Californians, you fully deserve the government you have elected and continue to elect. Oh, by-the-way, have you noticed how business is leaving your state? How about the populace? I left and will never return. Pay your own taxes please and stop looking for a Federal bailout. You got yourself into your own mess, get yourself out.
Reply to this comment
by Perry_Clease November 18, 2009 3:20 PM PST
"Oh, by-the-way, have you noticed how business is leaving your state? "

Yes, I have and I am NOT worried.
by ikramerica--2008 November 18, 2009 4:24 PM PST
You should be. The tax base here in CA is shrinking but the budget is growing. Why doesn't this worry you?
by Perry_Clease November 18, 2009 6:04 PM PST
"You should be. The tax base here in CA is shrinking but the budget is growing. Why doesn't this worry you?

Because only the riff-raff are leaving, the good companies are staying.
by Endbringer November 19, 2009 5:45 AM PST
@Perry_Clease

You've got to be kidding. California is actually losing population. That means less representation in Congress, less electoral votes for President, and forced increases in taxes. And no, good companies are not staying.

http://jan.freedomblogging.com/2009/08/17/high-tech-manufacturing-leaving-california/20043/

California is broke (of course, so is our federal government run by a Californian). The state had to give IOUs to its employees because they don't understand basic economics. How pathetic is that?
by marvindmeh November 18, 2009 3:09 PM PST
Good! Now they need to legislate the use of environment-friendly raw materials in consumer electronics. Everyone is so worried about paying more, but the more regulation there is in the industry, the better off we, and the generations to come, will be for it.
Reply to this comment
by Endbringer November 19, 2009 5:46 AM PST
When costs go up, to make up that difference more work has to be done, which increases the amount of resources used. It does NOT actually lower the energy usage.
by kieranmullen November 18, 2009 4:52 PM PST
Why don't they rachet down on the immigrants coming in and having children as quickly as they can so they will become us citizens?
Reply to this comment
by moviegeek65 November 19, 2009 8:31 AM PST
Not to mention the tax credits that encourage people to have more kids.
by Bobs86 November 18, 2009 6:40 PM PST
I retired from Hughes Aircraft and moved to Nevada. I am well aware of the reasons that industries are leaving. California is a first class nut house. Please stop trying to get Nevada to adopt your ideas. As usual, you get what you deserve.
Reply to this comment
by pjk0 November 18, 2009 8:12 PM PST
It's amazing how people can sit there and proclaim nonsense. One person says "California is a nuthouse", whereas I'd be more inclined to say "Nevada is a nuthouse". Perspective. Try it.

Then the knee-jerkers that come up with incredulous crap like this type of thing will "increase costs for everyone else".. good god man, that makes no sense at all. Let's see here:

1) More energy efficient televisions costs EVERYONE WHO OWNS ONE LESS MONEY.
2) More energy efficient televisions REDUCES THE COST OF ELECTRICAL GENERATION/DISTRIBUTION INFRASTRUCTURE that YOU and everyone else ultimately pay for.
3) Less electricity generated means CLEANER AIR, LESS RADIOACTIVE WASTE FROM NUCLEAR POWER PLANTS, LESS COAL MINED...

Oh yeah, damn greedy Californians.. "always thinking of themselves". LOOK IN THE MIRROR, KNEEJERKERS.
Reply to this comment
by Endbringer November 19, 2009 5:49 AM PST
Do you realize that when the companies that manufacture these devices are forced by the government to change their methods, it increases their costs. Who do you think pays for that increase? It's the consumers, duh. So, not only does the cost increase, the energy usage "saved" with the more efficient devices is offset by the increase in energy usage required to purchase those devices. There is no gain, other than to increase costs of everything and cause inflation.
by HeavyJim November 19, 2009 12:28 AM PST
When there is actually something on television worth watching, then I will get concerned.
Reply to this comment
by montex66 November 19, 2009 4:51 AM PST
What is there to prevent Californians from ordering power hungry tv's online? This is just a dumb, dumb law.
Reply to this comment
by moviegeek65 November 19, 2009 8:27 AM PST
As a Californian I find this law rediculous, this will only cause people to buy out of state.
I pay for my electricity and if I want a power hog then I should be able to buy it, this is America.
Also this law will basically be the death knell for plasma tv's, they can't meet Energy Star 3.0 standards.
Reply to this comment
by Naimo5577 November 21, 2009 12:53 AM PST
Unfortunately, the energy infrastructure and it's ability to cope with ever growing demand doesn't support the idea of being a "power hog".
Legislators aren't interested in putting through (always unpopular) energy conservation laws anymore than people are interested in being subject to them.
They have no choice. They are attempting to avert utter catastrophe.
We have already had numerous samplings of the effects when demand exceeds supply...and all it will take is a blazing hot summer to bring back cascading black-outs or even more ruinous damage to the aging national grid.

And god forbid anything should impinge upon the sacred opiate of television...
by USDecliningDollar November 19, 2009 11:49 AM PST
wait till the smart grid gets here ...
do i want to watch t.v. or do i want to cook dinner?
Reply to this comment
by berroll November 20, 2009 1:41 PM PST
The regulations only passed a committee. They. are. not. law. (yet.) It goes through a 45-day review process from here. Gov't lawyers are looking at it now and it should survive them. The State Legislature gets the 2nd, last shot. If the battle heating up there doesn't kill it, it goes official January 4th.

For the most part, it just affects high-end plasmas under 60". Most sets can meet the 2011 standards simply by removing the showroom default setting from the onscreen menu. 2013 will take some work, but they were heading towards meeting it anyway. I liked the "58.1" post above. :-)
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