• On TechRepublic: 10 cool USB flash drive tricks
April 16, 2009 10:47 AM PDT

Green-jobs czar Van Jones plugs energy innovation

by Martin LaMonica

WALTHAM, Mass.--Green-jobs advocate Van Jones has gone from being a community organizer in Oakland, Calif., to a community organizer in the White House.

Jones last month was named special adviser for green jobs, enterprise, and innovation in the White House, where he is tasked with coordinating green job-related initiatives among different government agencies. On Thursday at the Bentley University Leadership Forum, he gave a speech on the economic implications of clean-energy policies.

Jones, founder of the Green for All organization and author of the "Green Collar Economy," is best known for advocating job creation for low-income people in clean-energy businesses, such as weatherizing homes or installing solar panels.

His message to Bentley students was that, after many years of little change, business people are ready to let a "riptide of innovation" flow through the energy industry--if a new set of rules are put in place.

"The energy sector today will be as unrecognizable 10 years from now as the information technology sector is from where it was 10 years ago if we let Barack Obama do his job," Jones said.

Green-jobs advocate and White House adviser Van Jones at Bentley University.

(Credit: Martin LaMonica/CNET)

The stimulus package passed earlier this year includes billions of dollars to promote business in renewable energy and efficiency. The law provides loans for wind and solar farm developers, $11 billion to upgrade the electricity grid, $5 billion to weatherize building to be more energy efficient, $1.6 billion in energy research and development, and a half billion dollars in job training.

The most promising businesses in the near term are in energy efficiency and renewable energy--solar, wind, geothermal, wave and tidal power, and "smart biofuels," Jones said.

Further out, the industries that hold the most promise are those at the intersection of "IT and ET," or information technology and energy technology. That means smart-grid technologies to make the flow of power across the grid more efficient and energy storage.

"Five to 10 years from now, the people making the most money are the people who figure how to store those clean electrons and move them around the country," he said.

The employment potential from clean-energy technology innovation crosses spans from "GEDs to Ph.D.s," he argued, as there's both a need to service wind turbines and invent new battery technologies.

Political showdown
But despite his upbeat take on how green-technology industries can create jobs, Jones recognizes that changing the energy industry is a massive undertaking for both economic and political reasons.

Innovation in the energy sector has been held back by incumbent companies with powerful lobbyists in Washington, he said. He joked that the U.S. is on the "post whale-oil strategy" because petroleum oil came into wide use after whale populations declined.

"Somewhere out there somebody in her mind or her garage has a Google, or Yahoo, or Microsoft, or YouTube for energy. She will never get that product to market and if she does, she will never get to scale," he said. "Because the rules have been written to protect the pro-polluter status quo at the expense of the innovators and the entrepreneurs and the Earth itself."

Next week, hearings in the House will begin on the American Clean Energy and Security Act of 2009. That bill calls for a system to regulate greenhouse gases, a contentious issue in energy and climate policy.

The Obama administration favors a cap-and-trade system where heavy polluters need to buy permits for carbon emissions. The government sets a cap on the total emissions level, which would decline over time, and polluters can buy and sell those permits to meet those targets.

Detractors of carbon regulations say that imposing a cost on polluters for carbon emissions will be passed onto consumers and hurt businesses.

Echoing comments earlier this week from Carol Browner, Obama's assistant on energy and climate change, Jones said that American businesses have been able to meet previous environmental mandates, including the Clean Air Act, through competition.

Industry overestimated by six times the costs of meeting regulations to reduce air pollutants that cause acid rain, Jones said. There will be a lot of "economic fear-mongering" about carbon regulations as well, he predicted.

In the case of meeting carbon emissions limits, Jones said many businesses, such as heavy manufacturers and utilities, will be motivated to invest in technologies that make them operate more efficiently, which typically have a relatively fast payback.

Although Jones cast the political discussion on energy as a choice between "dirty and clean," in response to a question, he took what could be called a conservationist's view toward fossil fuels.

"We don't know really how valuable that stuff will be in 100 years from now, 200 years from now," he said. "The carbon resources that we have...took a couple millions of years to create. It makes good sense to be good stewards of it."

Martin LaMonica is a senior writer for CNET's Green Tech blog. He started at CNET News in 2002, covering IT and Web development. Before that, he was executive editor at IT publication InfoWorld. E-mail Martin.
Recent posts from Green Tech
Autodesk open-sources carbon accounting method
Networked 'smart plug' gets energy info flowing
Al Gore: It's not just about the planet
Wind Pole Ventures tackles faulty wind data
Hybrid Humvee coming up over the horizon
Lack of global climate deal won't crush green tech
Senate panel approves Democratic climate bill
PetroAlgae signs deal with Indian Oil
Add a Comment (Log in or register) (9 Comments)
  • prev
  • 1
  • next
by BogusBasin April 16, 2009 1:33 PM PDT
All Republicans are evil. Amen
Reply to this comment
by dennisl59 April 16, 2009 1:50 PM PDT
Another "Special Advisor" named by the President. Rather than plug this bureaucrat into a Cabinet Department where he would have to pass US Senate confirmation with the background checks; he'll be able to make policy that we Americans have to comply with, without oversight of the Congress.

Drawn your own conclusions Citizens.
Reply to this comment
by sythara April 16, 2009 3:25 PM PDT
What in the world makes this guy qualified for the job?

Actually, what is a green job?

Oh, he is a community organizer. Must be a fraternity of them or something to get a high power position in the Gov't.
Reply to this comment
by Skjalf April 16, 2009 8:39 PM PDT
@BogusBash @sythara Rather than posting tired ideological soundbites in articles, you might do some simple research and answer your own questions, unless getting answers to your questions was not your intent in the first place. From your tone I suspect it was not.

It is true that Mr. Jones specializes in things that can sound scary to certain political institutions: "Environment," "Green", "Social Justice," "Equality," "Sustainability," "Poverty," "Human Rights." However, I see no reason that people of dissenting opinions cannot research enough to have a standing point (or at least something to say) when engaging in discussion.

And if you're really worried? Get involved with politics yourself, and realize that "getting involved with politics" requires more effort than trolling newspaper articles and copy and pasting stuff that has no substance. Become your own community organizer. (And why is "Community Organizer" such a scary thing to people? Come on. You can organize for anything.)

I acknowledge and respect the difference of opinions and perspective that can help everyone understand things from a wider angle. I like debate. Let's have some.

http://www.thesunmagazine.org/issues/387/bridging_the_green_divide
Reply to this comment
by sanenazok April 19, 2009 8:12 AM PDT
The "green divide" is here! Finally! The digital one was getting tired. So now, it's on to the green divide. What you don't like it? Then you're an ideologue. I guess "green divide" and other such precious inventions is what Van Jones and his ilk produce. Has he ever worked in a company that actually produces something? Better yet, has he ever owned or managed one? Regardless of the change bandwagon on the federal level now, the government can't come in and say "now you make green sht" without crippling competitiveness. People who work for a living don't have time to get involved in politics.
by AlexanderNY April 18, 2009 5:45 AM PDT
Green-job initiative is long overdue! Just check the occupational statistics on Jobrica (http://www.jobrica.com/_RESOURCES/OccupationalStat.aspx) and tell me how many did you find!

ENERGY (and IT as well) are 2 cornerstone industries of modern time. The future of our country heavily depends on undertanding the importance of these 2 industries on every level and every strata of our society.
Reply to this comment
by AlexanderNY April 18, 2009 5:48 AM PDT
Green-job initiative is long overdue! Just check the occupational statistics on Jobrica.com (http://www.jobrica.com/_RESOURCES/OccupationalStat.aspx) and tell me how many did you find!
ENERGY (and IT as well) are 2 cornerstone industries of modern time. The future of our country heavily depends on understanding the importance of these 2 industries on every level and every strata of our society (sorry for the typo in my previous comment).
by BtmnHatesRbn April 19, 2009 8:12 AM PDT
Where in the Constitution is his position specially called for? NOWHERE!
Reply to this comment
by dennisl59 April 19, 2009 8:53 AM PDT
Green Job=A Combo Window Insulation Installer and PC Repairman. And that would pay how much an hour BEFORE Federal Taxes? I'm guessing 15-18 bucks max. In my opinion.
Reply to this comment
(9 Comments)
  • prev
  • 1
  • next
advertisement

After 5 years, Firefox faces new challenges

Mozilla helped reshape the Web since releasing Firefox 1.0 five years ago. Now it's got a reawakened Microsoft and Google Chrome to reckon with.

There's a map for that: GPS or smartphone?

Almost every handset comes with mapping software these days, but standalone GPS devices are becoming more affordable than ever.

About Green Tech

Innovation in energy and environmental technologies is long overdue, in business and at home. Green-tech guru Martin LaMonica and other CNET writers serve up fresh clean-tech news and commentary.

Add this feed to your online news reader

Green Tech topics

advertisement
advertisement

Inside CNET News

Scroll Left Scroll Right