Tesla Motors seeks cash to keep moving forward
High-profile electric car company Tesla Motors has a bit of a money problem, but CEO Elon Musk says he has a plan.
In an interview with Reuters on Thursday, Musk said he expects to raise more than $20 million in the next week to bolster its cash reserves and make the company cash-flow positive.
Tesla Motors CEO Elon Musk in a Roadster
(Credit: Tesla Motors)The company had been seeking to raise $100 million but failed, Musk told Reuters.
"We didn't raise the $100 million but we still need to raise some money to get to cash flow positive," Musk said. "We actually probably only need on the order of $20 million to do that. We're going to raise more than that, but we only need about $20 million."
The luxury car upstart, maker of the $109,000 Tesla Roadster sports car, is going through a rough patch.
Two weeks ago, Musk replaced the previous CEO and announced that it would have to delay introduction of its second car, the Model S, which will be a luxury all-electric sedan.
In an employee meeting, Musk shared the company's finances, which indicated that Tesla has about $9 million in cash.
The disclosure of that low cash position for an auto maker apparently prompted one employee to e-mail a variety of blogs and say that Tesla is at risk of not fulfilling orders for the Roadster.
Musk, who become wealthy after selling PayPal to eBay, said that he will personally ensure that all Roadsters on order will be delivered. So far, 60 customers have received them, out of more than 1,000 orders.
To finance construction of its corporate headquarters and Model S manufacturing plant, Tesla intends to secure government-backed loans worth $200 million.
VentureBeat speculated that current investors have grown cautious about putting more money into Tesla and that the company could be a takeover target by Ford.
Martin LaMonica is a senior writer for CNET's Green Tech blog. He started at CNET News in 2002, covering IT and Web development. Before that, he was executive editor at IT publication InfoWorld. E-mail Martin. 




1. Raising money doesn't make a company cash flow positive. Sales greater than costs do that.
2. They have to deliver 1,000 cars. Some quick math: 1,000 cars times $100,000 to build a car = $100,000,000. (If you don't like my guesstimate of $100,000 to build a car, fill in your own number).
3. Hence, their desire to raise about $100,000,000. Or buyers all willing to put very very large deposits down (not in escrow) to fund building 1,000 cars.
4. Or some paypal wealth really will go to buying the basic pieces of a car.
Oh by the way the "Manhattan2 solartransfer guy", BEWARE Great SCAM technology they have, been seeing him on Cnet comments everyday spreading his Scam-Tech on daily basis.
I can't imagine driving around in an all electric car. I would be nervous all the time about trying to make it back home to recharge. That alone is a major blow. I think the plug in hybrids have it right, where at least you got the gas engine as a backup. In addition, what if you are driving around and need to recharge? Then what? find a gas station and hope they let you recharge and have to wait several hours???
32 hours needed to charge Tesla using 15-amp 110 volt outlet (Edmunds)
http://blogs.edmunds.com/straightline/2008/07/32-hours-needed-to-charge-tesla-using-15-amp-110-volt-outlet.html
- by gordianknots November 2, 2008 2:28 AM PST
- I've heard that Tesla's goal is to become the next GM; that's not gonna happen. Could they become a niche manufacturer like Lotus? Sure. If tens of thousands of people are willing to buy Ferraris and Lamborghinis because they go stupidly fast or BWMs/Mercedes because they are "well made" (whatever that means; they do terribly in Consumer Report's reliability survey), I suspect there are at least an equal number of people willing to pay a premium for a car that doesn't burn gas, has great acceleration, goes acceptably fast (but only twice the legal limit) and is advertised as "well made".
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(13 Comments)That said, if Tesla has any success at all, mainstream manufacturers will start copying them. One rule in business is that you cover competitors' moves even if they seem to be long shots, so I'm surprised no one has reacted to Tesla yet. At this juncture, someone like Porsche could shut Tesla down by announcing a competing vehicle. After all, would you rather own a car from cash strapped Tesla that's been around for a couple years and founded by software guys or an established sport car brand name like Porsche?