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August 18, 2008 11:00 AM PDT

IBM launches 'Green Sigma' business consulting

by Martin LaMonica
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Big Blue has devised a consulting service to profit from corporate initiatives to "go green."

IBM on Monday detailed its "Green Sigma" consulting practice for reducing energy and water usage at businesses by using networked sensors and data analysis software.

A shot of IBM's carbon dashboard for tracking energy usage at businesses.

(Credit: IBM)

It's based on the Lean Six Sigma management strategy that was originally designed to focus on operational efficiency and customer requirements.

The idea with Green Sigma is to do an accounting of a company's water and energy usage, both at its own facilities and also its supply chain partners. IBM is piloting the method at two of its own facilities and at two of its customers'.

By tracking usage numbers and taking conservation measures, IBM was able to significantly reduce consumption, saving $310 million. A work-at-home program, for example, eliminated 8 million gallons of gasoline.

Helping make businesses green is big business to IBM.

High energy and water costs are pushing companies to be more efficient. But there are other reasons for companies to reduce greenhouse gas emissions or undertake corporate social responsibility (CSR) initiatives, said Dave Lubowe, global leader of IBM's operation strategy practice.

Many heavy polluters, such as utilities, anticipate climate regulations in the next five years. Meanwhile, consumers are demanding more eco-savvy products, according to a recent survey of CEOs, despite complaints over "greenwashing."

"Consumers are increasingly active and activist about where they put their money," said Lubowe, "Just giving money to charities (through CSR) isn't enough anymore."

IBM's consulting group will survey a company's operations and try to isolate areas that have the best potential for saving energy or water usage. The idea is to selectively put sensors on water pumps or machinery to measure usage data, then collect that data and present it on a dashboard.

At its Dublin, Ireland, operation, IBM was able to improve its energy efficiency by 20 percent.

Even though large manufacturers have sought to lower their energy use for years, Lubowe said he expects other efficiency consulting services to emerge, if only because of rising fuel and water costs.

"That means that not only is it the right thing to do, but it also makes economic sense. I think that's a really important trend," he said.

Martin LaMonica is a senior writer for CNET's Green Tech blog. He started at CNET News in 2002, covering IT and Web development. Before that, he was executive editor at IT publication InfoWorld. E-mail Martin.
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by tech_crazy August 18, 2008 2:46 PM PDT
How typical of IBM! They make money off of everything they can think of!
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by Mudddassar August 18, 2008 11:35 PM PDT
Climate related consulting and IT services represent the next disruptions for all business globally. IBM has started off first and will definitely benefit from this new opportunity. I can think of a dozen products in various areas already.
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by GreenKaizen July 22, 2009 4:42 AM PDT
IBM is great for governments and large Fortune 500 companies, but for small businesses looking for measurable return on green investments try out www.greenkaizen.com , they saved us over 30K/yr off our utility bills and greatly reduced our waste, just tell them Monarch Windows sent you,
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