Users can tell the feature is on if they see "https" in the browser instead of the standard "http." The change helps to prevent an outside party from snooping on a user's searches. For now, the change seems to apply only to the United States home page, and not other sites, like the German or Japanese versions.
- Yahoo buys Vizify, firm that visualizes social-media data
- Yahoo to require Yahoo ID; no more Facebook or Google logins
- Yahoo testing app-install ads similar to Facebook's
- Yahoo taps TrustyCon co-founder Alex Stamos for chief information security officer
- Yahoo, ICQ chats still vulnerable to government snoops
We've reached out to Yahoo, and will update this post if we hear back.
Another difference between Yahoo's secure search and Google's, Marketing Land points out, is that Yahoo will stop providing referral information to Web sites with nonsecure servers -- which will make most marketers think there was a plunge in traffic that came from Yahoo.
As with most tech companies post-Edward Snowden disclosures, security has been a top priority. Yahoo in particular has been reeling from a recent attack. Earlier this month, it was discovered that some users in Europe -- and a small number of users outside the region -- were served with malware via the Yahoo ad network.