Microsoft has responded swiftly to suggestions that its Bing search engine seems to throw up ads alongside the keyword "pornography".
In a post Thursday, I outlined some of the suspicions that surrounded the appearance of ads for Bing next to searches for fleshy entertainment.
A Microsoft representative declared in an e-mail: "Microsoft has not purchased the keyword 'pornography,' and this term has never been in our AdWords account."
This will serve as a considerable relief to many upstanding citizens.
The company representative continued: "It is our policy on the Bing marketing team that we do not have any adult content as part of any of our keyword buys or other marketing campaigns."
However, Microsoft has vivid views about how this alleged relationship between "binging" and films featuring somewhat less talented actors naked might have come about.
"The keyword that seems to be triggering these results is 'free videos,'" the Microsoft representative explained. "We are following up with Google to understand why this ad is showing up in these types of queries."
That should be a very interesting conversation. One looks forward to reading a transcript.