Speculation that Microsoft is planning to relaunch its search engine as "Bing" has intensified after the software giant registered "bing.com.au" as a domain name.
As first reported by APC and verified by searches of the Whois database, Microsoft has registered similar domain names in other countries, such as "bing.co.nz" and "bing.co.uk."
U.S.-based ad magazine AdAge reported Monday that Microsoft will launch it as Bing. Microsoft has declined to comment on the moniker.
Microsoft Australia representatives did not immediately respond to a request for comment.
Renai LeMay of ZDNet Australia reported from Syndney