Update at 2:17 p.m. PST, with comments from Microsoft on fate of Windows Marketplace.
Microsoft is doubling down on retail, with the launch of a second online store at the start of this year's especially critical holiday shopping season.
The one-stop shop will carry Microsoft hardware too.
Microsoft currently operates its Windows Marketplace e-commerce site, which it began testing in 2004.
There are many similarities between the two sites, but with the launch of Microsoft Store, that will change.
"With the launch of the Microsoft Store, Windows Marketplace will shut down as an e-commerce site. Marketplace will transition from an e-commerce and referral site to a Web page that will refer customers to sites such as Microsoft Store, Windows Vista Compatibility Center, and other appropriate destinations," a Microsoft spokesman stated.
Meanwhile, according to a Microsoft team blog, the Microsoft Store is also accessible to folks in Germany, the United Kingdom, and Korea. Plans are in the works to add Japan, France, Spain, and the Netherlands in the near future, as well as other countries.
Microsoft is launching its new site at a time when retailers are facing a major downturn as concerns over a recession weigh on the minds and wallets of consumers.
As for Microsoft...in this current climate, two sites could have possibly been better than one.