September 30, 2008 9:51 AM PDT

Microsoft taps Yusuf Mehdi for MSN post

by Stephen Shankland
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Yusuf Mehdi

Yusuf Mehdi

(Credit: Microsoft)

Microsoft named Yusuf Mehdi to run marketing for its online MSN and search properties, the company said Monday. His team runs marketing, product management, strategic partnerships, and business development for the sites.

Mehdi reports to Chief Executive Steve Ballmer until a new executive is named to run Microsoft's overall online services group, the company said. Jon Tinter of the MSN group and Brad Goldberg of the search group report to Mehdi.

Bill Veghte previously ran the MSN and search marketing work, but his title now is senior vice president for the Windows business. Brian Hall and his Windows Live teams still report to Veghte, Microsoft said.

Stephen Shankland writes about a wide range of technology and products, but has a particular focus on browsers and digital photography. He joined CNET News in 1998 and since then also has covered Google, Yahoo, servers, supercomputing, Linux and open-source software, and science. E-mail Stephen, or follow him on Twitter at http://www.twitter.com/stshank.
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by Kwasiowusu September 30, 2008 3:06 PM PDT
This appointment virtually guarantees that Live Serach will lag behind Google and Yahoo for a very very long time and Live Search keep losing market share.
Yusuf Mehdi is one the guys that are repsonsible for the very sorry state of Live Search in the first place. Why tap a guy that is part of the problm, to fix the problem?
New Microsoft mantra: Screw up, get promoted and aget a big bonus to boot.
No surprise MSFT share price hasn't gone anywhere for a decade.
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