Updated at 2:30 p.m. PDT with Microsoft comment, and additional photos.
A reader was casually perusing the aisles of his local Fry's Electronics today hoping to buy an 80GB Zune. To Joe's surprise, he found the only-recently-confirmed 120GB Zune there, right below the Product Red 80GB version.
There were "about six" of the 120GB versions that he could see, but no new signage advertising it, he tells CNET.
He paid $250 for the device.
A Microsoft spokesman confirmed that this is "just the beginning" of the rollout of the newest Zune, and more retailers in other regions will start offering the device over the next few weeks.
(More pics after the break.)