Three years after Sony introduced Netflix for the PlayStation 3, the two companies jointly announced today that the gaming system stands as the most popular option for delivering the service to the living room.
"PS3 is our largest TV-connected platform in terms of Netflix viewing, and this year, at times, even surpassed the PC in hours of Netflix enjoyment to become our number one platform overall," Netflix CEO Reed Hastings said. "PS3 is a natural fit for Netflix in terms of developing and first deploying our most advanced features. We can transparently update our application with new features on a daily basis."
Netflix often uses the PlayStation 3 as a test bed for advanced features. In the past, the PS3 was the first gaming console to deliver 1080p video with 5.1-channel Dolby Digital Plus surround sound from Netflix, as well as other features including post play, second screen controls, and subtitles. To this day, the PS3 provides next-generation Netflix options, such as the recent addition of a voice assistant (Max) that asks the user a series of questions to assist with the selection process.
The shift in favored devices comes a year and a half after Nielsen Research announced that computers and the Nintendo Wii held the top spot as a Netflix streaming device at home. According to Nielsen's 2011 research, more than 42 percent of those surveyed used a computer, 25 percent streamed through a Wii, and only 13 percent utilized a PS3 to view the service during that period. Things can sure change in a year.