Editor's note: We used Cover It Live for this event, so if you missed the live blog, you can still replay it in the embedded component below. Replaying the event will give you all the live updates along with commentary from our readers and CNET editors Daniel Terdiman and Josh Lowensohn. For those of you who just want the updates, we've included them in regular text here.
Welcome to CNET's live coverage of Sony's E3 2010 press conference. We're live in Los Angeles, where we expect 3D content on the PS3 to be among the highlights. (See our full list of predictions here.) In addition to the live video feed (above), Daniel Terdiman and I will be providing play-by-play coverage using Cover It Live (below).
11:56 a.m.: We're on.
11:57 a.m.: It's the requisite opening video sequence, with very loud music and all kinds of imagery from the Sony PlayStation universe. From shooters to sports to kids stuff.
11:58 a.m.: "Who wants to use their hand as a gun? What is this, third grade?" says a guy in the video, touting Sony's Move.
11:58 a.m.: And now it's Jack Tretton, president and CEO of Sony Computer Entertainment of America.
11:59 a.m.: Tretton says there's no need for ponchos, a little joke about the Microsoft Project Natal/Kinect event on Sunday night.
12:00 p.m.: We've come to E3 with momentum on our side...Just passed 10 consecutive months of growth, Tretton says.
12:00 p.m.: Less than four years into PS3 cycle, the company is delivering on its vision, says Tretton.
12:01 p.m.: Franchises like God of War, Heavy Rain, Little Big Planet, SOCOM, and Uncharted.
It's not just confined to your living room; you can take it with you anywhere you want to go...Consumers want all their movies, TV shows, games, etc., on one device, says Tretton.
12:02 p.m.: Now coming on stage is Kaz Hirai, president of Networked Products and Services Group at Sony. He's here to talk 3D.
12:03 p.m.: Hirai: [Sony is the] only company with an end-to-end offering in 3D. PlayStation 3 enables users to enjoy the true 3D experience in the home, Hirai says. Hirai then touts Sony Bravia 3D TVs. And 35 million 3D-ready PS3s.
12:04 p.m.: Super Stardust, Pain, Wipeout 3D...All are available from PlayStation Store today. And more than 20 more are coming by end of 2010. Hirai touts 2010 as the year that Sony PlayStation brought 3D to gaming. "And there's no place where 3D is more defined than PlayStation 3," Hirai says. And now it's time for a Killzone 3 demo in 3D.
12:06 p.m.: The game was created with complete 3D integration in mind, the presenter (whose name I didn't get, sorry).
12:08 p.m.: Straight into the action. Put on your 3D glasses, we're told.
The 3D demo is wowing a lot of people in the audience.
12:12 p.m.: Killzone 3 will be available in February, exclusively for PS3. And it will be completely integrated with PlayStation Move at launch.
12:12 p.m.: Hirai is back on stage, now, asking for applause for Killzone 3.
12:15 p.m.: Also Mortal Kombat, Tron: Evolution, and NBA 2K11, all in 3D. "And when you pair it with PlayStation Move, the experience is unlike anything you've ever seen before."
12:16 p.m.: Hirai: Motorzone Apocalypse, Killzone 3, and Gran Turismo 5, all will be available in 3D.
12:17 p.m.: Hirai: put your glasses back on.
12:17 p.m.: Tretton: according to Nielsen, PS2 was the second-most played console next year. There will be continued growth and expansion in North and Latin America.
12:19 p.m.: Tretton: people are connecting to PlayStation Network for games, hundreds of movies and TV shows, and more. "Because they appreciate all the ways it connects to their lives."
12:20 p.m.: Now, it's time for PlayStation Move. You really have to get involved, says Tretton.
12:20 p.m.: Hirai: Motorzone Apocalypse, Killzone 3, and Gran Turismo 5, all will be available in 3D.
12:20 p.m.: Here comes Peter Dille, SVP of Marketing and PlayStation Network. Dille: we've talked about PS3 as future-proof product.
12:21 p.m.: It seems that we're having some server problems, so please forgive the spotiness of the live-blog. And the out of order updates.
12:21 p.m.: Dille: So how does PlayStation Move work? Move controller has 3 sensors built in, that provide pointing and motion capabilities.
12:22 p.m.: Developers say accuracy of Move is what they're looking for and frees them up for development, Dille brags.
12:22 p.m.: I think the server seems to be doing its thing now, so hopefully we'll be fine from here on out. But do bear with us if there are more problems.
12:23 p.m.: We're watching a demo video now of Move. Of course, this is all stuff we've seen before, most recently during the Game Developers Conference in March.
12:24 p.m.: It would seem, then, that the news surrounding Move will be about specific titles that are Move-enabled.
12:25 p.m.: Tretton: We know motion gaming is fun, and when you combine it with motion control, and 3D you'll appreciate it even more.
With games from SOCOM 4 to NBA 2K11...It offers a very compelling model to our publishing partners, which reduces their risk.
12:26 p.m.: Tretton: We're not here today to show you the same games over again. That's good, I suppose.
Instead, he says, they have new games.
And now Sorcery, a game designed with Move in mind.
12:27 p.m.: Again, I didn't get the presenter's name. Sorry about that. But he's about to show a demo of Sorcery, which he says features game play "impossible" with any other kind of motion control.
12:28 p.m.: With his demo, he is showing that there is a 1-to-1 relationship between what he's doing with the Move controller and what the apprentice in Sorcery is doing on-screen.
12:29 p.m.: I'm trying to decide what you can do with Move that you couldn't do with Kinect. Of course, Kinect doesn't have buttons, which in the previous video demo, were jokingly touted as a feature.
12:29 p.m. (from Josh Lowensohn): Yeah--it's funny though, all this smack talk from Sony thus far on using your hands as a gun and things like that, and we've now got a guy on stage whipping around a little controller with a glowing purple ball to do spells.
12:31 p.m.: It's certainly great to be able to see actual titles that are available for Move and Kinect (nee Project Natal), but I have to be honest: There's very little about these demos that's different from what Sony and Microsoft showed us a full year ago.
12:32 p.m.: In any case, Sorcery will be available in Spring 2011, and the audience seemed to be pretty pleased with the demo. Tretton has returned to the stage.
12:32 p.m.: Tretton: Next, we'll show how PlayStation Move will enhance sports.
And on to the stage comes Andrew Wilson, head of worldwide development for Electronic Arts Sports.
12:33 p.m.: Wilson is talking about Tiger Woods PGA Tour 11. And touting how Move will make swinging a golf club in a golf game is a natural.
12:35 p.m.: Wilson takes a big swing and, as Tiger Woods, he drives the ball into a bunker. But, hey, it did do 1-to-1 movement. He's just not that good. And, on his second shot...he landed in a bunker.
12:38 p.m.: With the Move controller having buttons, I can see how that's a bit of an advantage, from a user experience, over what Kinect offers. Microsoft didn't address that level of control, though I wonder if there are ways that users will be able to mimic button-level control with hand gestures or something like that.
By the way, Wilson managed to salvage par (after taking a mulligan).
12:38 p.m.: Tretton returns. He is now introducing "one final title," a game created solely for PlayStation Move. It's called Heroes on the Move. A "working title."
12:29 p.m.: Ratchet, Sly Cooper, Bentlye, Clay, Dexter...six "heroes out of control...until now."
12:40 p.m. (from Josh Lowensohn): This is like Sony's answer to Super Mario All Stars.
"With an opportunity so big, we needed a marketing campaign that could get the word out to everybody," Tretton said, by way of talking about Sony's new partnership with Coke.
12:41 p.m.: Everybody will have an opportunity to win PlayStation Move and a bunch of different games. Coke will feature PlayStation branding on 135 million packages.
12:41 p.m.: Tretton welcomes Kevin on to the stage. He's a very popular figure in the room, but I must admit, I don't know who he is. Sigh.
12:42 p.m.: Kevin: Am I crazy, or did I just see 100 French acrobats prancing around an arena the other night," he says, teasing Microsoft.
Kevin: I'd say it's time we focused on what really matters, the games. Who's with me? (Big cheer!) See, I love gaming.
12:43 p.m.: Gaming is having a ridiculously large TV in a tiny one-room apartment, he says. And gets the biggest cheer of the day.
And to the girls, know that the "way to a man's heart is through a melee attack."
12:45 p.m.: OK, it's Kevin Butler. I apologize for not knowing who this guy is.
12:45 p.m.: "When we said the PS3 only does everything, we meant it."
12:46 p.m.: "Deep down inside, we all serve one master, one king, and his name is Gaming, and forever may he live."
Chants of "Kevin, Kevin, Kevin."
12:46 p.m.: By the way, since I'm confessing to things, I previously said Tretton was on stage, but it was actually Dille. And now Dille is on stage again.
12:47 p.m.: Motion gaming is the single biggest feature that non-gamers are waiting to see added to PS3.
12:50 p.m.: PlayStation Move will be available on September 15 in Europe, in North America on September 19, and in Japan on October 21, and will cost $49.99. There will be bundles...$300...PS3, Move and movies.
Check that, September 15 in Europe, September 19 in North America and October 21 in Japan. And it will cost $49.99. Navigation controller is $29.99. A bundle with the Move controller and sports games is $100, and for $400, it's a PS3, Move and sports games.
12:52 p.m.: Tretton is back onstage, talking about the PSP.
12:54 p.m.: MarcusPSP.com. That's the campaign.
12:55 p.m.: Tretton: Last year the Metal Gear Solid package for PSP hit shelves and is off to a great start.
12:56 p.m.: Invizimals, for PSP. Uses new PSP camera. Another exclusive: God of War: Ghost of Sparta. And now a quick demo "to whet your appetite."
12:58 p.m.: Tron Evolution, Toy Story 3, the 3rd Birthday, UFC Unleashed 2010: those are games that will be coming to PSP.
In total, there will be more than 70 new titles coming to PSP by December, Tretton said.
1:00 p.m.: They include Madden NFL 11, Patapon 3, Fat Princess: Fistfull of Cake, EyePet, Piyiotama, Kingdom Hearts: Birth by Sleep, Valkyria II Chronicles, and obviously many more.
1:01 p.m.: Tretton: PSP allows you to access content anywhere you are in the world.
PlayStation network has seen double-digit increase in usage among members. And over 50 million registered accounts, said Tretton.
1:02 p.m.: Casting call for The Tester, season 2. Season will begin airing in the fall. 2.4 million downloads since The Tester launched.
1:02 p.m.: And now: PlayStation Home. Home is a 3D social gaming network, with over 100 games ready to play, and free to everyone who has a PS3, Tretton said.
1:03 p.m.: Tretton touts the fact that in Home, they built a complete recreation of the PlayStation E3 booth.
1:04 p.m.: Now Tretton is talking Little Big Planet. Media Molecule is so important to our vision, that we acquired the company to ensure that their work is only available on PlayStation, Tretton said.
And now, Alex Evans, from Media Molecule, to show Little Big Planet 2. Sackboy!
1:05 p.m.: Sackboy NPCs, creative features from filmmaking tools, and sharing features, all of this will be part of LBP 2, Evans said.
Today, we're going to focus on that breadth and new competitive scoring modes, he says.
1:09 p.m.: Evans explains that they gave the top LBP creators 24 hours to use the new LBP 2 tools, and now they're showing a video showing what those developers built.
A full real-time strategy game was one of the examples.
1:10 p.m.: Evans: You can make any kind of game you can imagine.
1:10 p.m.: And now Tretton returns.
PlayStation Network delivers an unparalleled level of service, and does so for free, while its competitor (Xbox Live) charges $50 a year, he says.
1:11 p.m.: Now: PlayStation Plus, which will provide PlayStation Network users options to expand and extend their experience. An exclusive set of content for gamers. You'll get hundreds of dollars of value, from Sony and its publishing partners.
It will include discounts on things available in the PlayStation Store.
1:12 p.m.: PlayStation Plus will cost $49.99 for a full year, and $17.99 for three months, and three months free, and it will be available later this month.
It will include a lot of free content, and you'll get to keep it all for the duration of your subscription, Tretton said.
1:13 p.m.: PlayStation Plus is a great choice to elevate your PlayStation experience, Tretton said.
1:14 p.m.: Every step of the way, we're deepening our relationship with the development community, Tretton said, and now talks about how EA is providing support at every step of the way.
1:14 p.m.: And now, here comes John Schappert, COO of EA.
1:15 p.m.: Housekeeping note: It appears as though the live video stream is delayed from our normal real-time live stream.
1:15 p.m.: Now, they're explaining (it's a new presenter) that Medal of Honor is moving away from World War II.
1:16 p.m.: EA has worked with the U.S. military to create "a truly authentic, modern warfare experience."
They're now showing a demo from the new Medal of Honor, which as you probably know, is a franchise that EA is resurrecting.
1:18 p.m.: Single player is being built at EA LA, and multiplayer is being built by Dice. Dice is giving us "unlockable beards."
1:18 p.m.: Presenter: now I'd like to unveil a new Medal of Honor map, from Afghanistan.
1:19 p.m.: I know they said they have help from the U.S. military on this game, but I wonder how the average soldier in Afghanistan feels about a current war being part of a new video game. I suppose they probably love it.
1:19 p.m.: The beta will be available June 21.
1:20 p.m.: EA's Schappert is back. Limited edition of Medal of Honor exclusively for PS3 on October 1. And it will include Medal of Honor: Frontline.
1:21 p.m.: And now Schappert talks Dead Space 2. We're seeing a demo of Dead Space 2.
1:22 p.m.: I want to reiterate to everyone that there is a lag between our live blog and the live stream. Sorry about that.
1:24 p.m.: Dead Space 2 plus Dead Space Extraction, with PlayStation Move support. A new package that is available, Schappert said.
1:25 p.m.: It's time for Portal 2! Huge cheers!
1:26 p.m.: Portal 2 is coming to PS3.
1:27 p.m.: Features like Steam Cloud and automatic updates. "So, now, for the very first time, let's look at Portal 2."
1:28 p.m.: Portal 2 is coming to PS3 in 2011. Tretton: It's very exciting that PS3 users will be seeing Portal 2 on their consoles.
1:28 p.m.: Now, Final Fantasy XIV, from Square Enix. We're watching a demo.
1:30 p.m.: Tretton: Another example of a key publishing partner recognizing an opportunity...is 2K Games, and Mafia II.
1:31 p.m.: Ubisoft, he added, is working on Assassin's Creed: Brotherhood. There will be an exclusive package of missions on PS3.
And now the "exclusive world premiere look" at online content for Assassin's Creed: Brotherhood.
1:33 p.m.: It will be available November 16, Assassin's Creed: Brotherhood, that is.
1:33 p.m.: Now video to showcase some of biggest titles coming to PS3 platform.
1:35 p.m.: SOCOM 4, Killzone 3, Medal of Honor, Dead Space 2, Mafia II, Madden NFL 11, NBA 2K 11, Tiger Woods PGA Tour 11, Sports Champions, The Fight: Lights Out, NCAA Football 11, EyePet. And...Start the Party, Little Big Planet 2, The Shoot, Echochrome II, Heroes on the Move, Gran Turismo 5, ModNation Racers, Motor Storm Apocalypse, True Crime, Marvel vs. Capcom 3: Fate of Two Worlds, Mortal Kombat, Castlevania: Lords of Shadow, Dead Nation, Sorcery, DC Universe Online, The Sly Collection, Tron: Evolution, Final Fantasy XIV Online
1:37 p.m.: Tretton: If there's ever been a title that will drive people to the PS3 platform, it's: Gran Turismo 5.
1:38 p.m.: We're seeing a GT5 demo. I must say, it's rather beautiful.
1:39 p.m.: Gran Turismo 5 is coming November 2. In North America and Latin America, in 3D.
1:40 p.m.: Now, inFamous 2. We're getting a demo of InFAMOUS 2. (I hate using all caps).
1:41 p.m.: And InFAMOUS 2 is coming...in 2011.
1:42 p.m.: Tretton: One last surprise for you.
1:44 p.m.: Twisted Metal! I have to say, the fanboys at this press conference are out of control.
1:44 p.m.: Twisted Metal franchise continues, exclusively on PS3.
1:51 p.m.: Tretton returns. With 3D, Move, PlayStation Move, and exclusive content...we're delighted that all of you are along with us for the ride. Our secret weapon, as it's always been, are our loyal customers, Tretton says.
1:51 p.m.: And that's that. Thanks for sticking with us, everyone. And sorry for the technology problems.
Editors' note: The initial, barebones version of this post was published Monday at 8:59 a.m. PDT.