Having trouble picturing what that Lego monster castle/spaceship/robot will look like when assembled? Lego is rolling out augmented-reality store displays that show shoppers, in 3D animation, what a completed kit will look like. The move follows other toy makers bringing AR to action figures and baseball cards. I'm waiting for cereal boxes in my supermarket to start spewing 3D cornflakes.
When customers hold a box up to the display, a screen shows a superimposed animation of the competed kit over the live video. You can see intricate kit details on the screen.
Some of the animations even feature little Lego men moving around inside the virtual-reality kits and acting cute.
Too bad the Digital Box AR won't work at home, where kids will have to play with regular old reality and plastic bricks.