Kids find Nintendo yummier than Oreos, M&Ms

(Credit: Smarty Pants)

Kids may gobble up junk food, but it seems they love playing with Nintendo devices even more.

Out of the 100 most loved brands for America's children and tweens, the Nintendo Wii and DS scored the first and second spots, according to a report by research firm Smarty Pants.

The survey "Young Love" found that even tempting snacks like Oreos and M&Ms trailed behind the Nintendo gear, taking the third and fifth spots in the list, respectively. Other techie items loved by 6- to 12-year-olds included the iPod at number 12, Sony's Playstation at 14, YouTube at 36, and Microsoft's Xbox at 42.

Kids participate in more than $500 billion in consumer spending each year, according to Smarty Pants, and their parents consider their favorites when buying everything from snacks to entertainment, both of which popped up heavily on the list.

"From Crayola to iPod, kids' most loved brands are familiar, iconic brands that delight kids and parents with variety, value, family-friendly content, and simple pleasures," Smarty Pants President Wynne Tyree said in a statement. "Interestingly, the top brands are not traditional 'for kids only' brands; in fact, many are not marketed directly to kids."

To compile the report, Smarty Pants questioned 4,700 American kids and their parents online over a period of nine months. Covered in the survey were more than 260 consumer brands across 20 different product categories.

The brands that kids liked most, said SmartyPants, were the ones that offered high-quality family time, age-appropriate content, parent-approved indulgence, variety/choice, "cool" accessibility, and chatter-worthy advertising.

[quantumKID]

It fills my heart with joy to see my 2 favorite things at the top of the list.

[EvanSei]

when I was young it went..... Gameboy, hotwheels, Luchables, playstation
nowadaysit goes..... iPod (touch), google, apple and microsoft are tied for me, Canon, Carls Jr.

[kormiko]

What, no Charleston Chew?

Or is that too 20th Century?

[paulreid99]

19th, I think.

[darthstupid]

Yeah and what about Moxie cola and turkish delights?

[kingrah1]

most of those arent even brands!!!! wii is a product, nintendo is a brand, oreo is a product, nabisco is a brand, playstation is a product, sony is a brand. this is sooo wrong.

[xpisit]

eee is a brand, ASUS is also a brand.

[mbenedict]

@kingrah1: all of the above are brands. The Wii, for example, is both a product and a brand. Generally speaking brands are trademarks connected to either products or producers, but it really can be a number of things.

Refresher from: http://en.wikipedia.org/wiki/Brand

[JohnnyTheGray]

@mbenedict is right on...and in the minds of the children these qualify as brands.

[Sam Papelbon]

popsicle is a brand?

[Stefaninafla]

Just shows that kids are overexposed to advertisements.