White lists will be on every desktop within the next five years, according to Patrick Morley, CEO of Massachusetts-based Bit9. Morley was in town to address the Dow Jones VentureWire Technology Showcase in Redwood City, Calif., on Tuesday. He stopped by CNET News afterward to discuss why he believes white listing will be important in the next few years.
The basic idea behind "white listing" is to define a set of software, a set of vendors, and allow only those trusted applications or files from those vendors to run on your machine. If a file or application is not approved, it will not run. This is the opposite of how we've blocked malware from our machines in the past.
Of the more than 1 million viruses detected by antivirus vendors last year, more than two-thirds were new. Loading 1 million antivirus signatures (or even a percentage of that if generic signatures are used) is a pretty serious undertaking. The idea with white listing is to identify the applications and files we know to be good, which, in theory, should be considerably less than a million.
Over the years Bit9 has created one of the largest catalogs of "known good" and "known bad" applications. Its Global Software Registry (GSR) serves as the policy enforcement center for Bit9's enterprise offerings, ranging from Fortune 100 companies to retail companies like Marks & Spencer, 7-Eleven, and Ritz Camera.
Morley told me his company will continue to concentrate on enterprise solutions, but it is open to licensing agreements with consumer security companies. Already one agreement is public: Kaspersky is using a limited subset of the Bit9 GSR in its Kaspersky Anti-Virus 2009 and Kaspersky Internet Security 2009 product.
The challenge with commercial applications, Morley said, is not to turn the end user into a system administrator. In this case, Kaspersky made policy decisions for the end user and further allows the more advanced end user to customize the settings based on overall comfort level, not individual files.
During our talk, Morley took issue with antivirus vendors who are saying they too have white listing within their products. He said most have lists of good and bad software, but that they stop monitoring the applications after checking it once.
And many of the antivirus products are using community feedback to determine reputation. So if 1,500 users are showing this file on their PC, then Symantec, for example, is going to be more inclined to say that file probably should be on a person's desktop. Symantec says community feedback is just one of the criteria; there are researchers who will be confirming the reputation of a file as well.
"We look at the executable," Morley said. This gives Bit9 the ability to block an application even after it has launched, and then pass that knowledge to all its customers so everyone is protected.