Social networking: The coming shift

Sometimes, change is so imperceptible that you don't notice what's different until very late in the game. Is that what's going on in the world of social networking?

Could be. Even though it's become such a mainstream part of the Internet, social networking may be changing in important ways. Indeed, Joe Kraus of Google gave a talk on the very subject at the SuperNova conference. Webware editor in chief Rafe Needleman, who was on hand, later joined me for a recap.