Amateur hour at Facebook. What gives?

In the latest bloviation-fest (see Techmeme) over how to integrate user profiles and friends lists from social networking sites, Facebook's getting creamed.

So much for being everyone's darling

(Credit: Wikimeida Commons)

If feels like almost yesterday that Leslie Stahl was cooing over Mark Zuckerberg. And how about the crowd rallying behind their boy when Sarah Lacy tried to ego-hog his keynote interview at South by Southwest.

But that's ancient history now and Facebook is coming off badly since it began blocking Google's Friend Connect last week. And just to make sure that we didn't forget that Google was on the side of the angels, the company's put up a detailed primer over the weekend of how its code doesn't do any evil. (We're from Google and we just wanna help.)

Google: Google Friend Connect only reads a small amount of user data from Facebook, and does so using Facebook's public APIs. We read the Facebook numeric id, friendly name, and public photo URLs of the user and their friends. We read no other information.

All the while, Facebook's mostly missing in action. After issuing a vaporware post briefly describing the features Facebook's leadership has remained in a veritable bunker while the blog echo chamber continues to scream with rage.

Even a Microsofter like Dare Obasanjo is getting into the act with a sniffy comparison of the (apparently insufficient) approaches adopted by Facebook, MySpace, and Google. (You know things are getting bleak when a guy from Microsoft starts tut-tutting about interoperability.)

Steve Gillmor makes it plain in the first paragraph of his post about this novella:

Facebook finally has a real problem to deal with - an exceptionally rational and well-thought-out strategy by Google that puts the leading social media cloud in the path of a wave of angry users. The only thing Facebook has going for it is that said users don't yet know they're angry.

He's got that right. I don't have a dog in this fight, but it's plain to see that Facebook is letting the conversation slip away. We've seen this before. This is just another chapter in Silicon Valley's endless saga of power grabs and some guys are getting painted with white hats, others with black hats. Right now, COO Sheryl Sandberg ought to be holding her lieutenants' feet to the fire. When billion-dollar enterprises like Google or Microsoft have no trouble painting themselves as being on the side of the people, you know you're in trouble. Meanwhile, yesterday's fan fave is now widely portrayed as a clueless bully. As Loren Feldman's sock puppet send-up is wont to say, "fascinating."

[moofer]

Facebook doesn't really have their finger on the pulse. Users can't even upload videos longer than 2 minutes. Who in the heck makes a video shorter than 2 min?

[ichi13]

i do where's my account!
http://www.youtube.com/watch?v=eQbFBxjn1kI

[cuwickliffe]

Um, yeah that's false. I send videos in excess of 2 minutes all the time. They do have a filesize limitation, but I upload MP4 files that are great quality and relatively small.

[giyad]

"Facebook is coming off badly since it began blocking Google's Friend Connect last week"? Im sure over 90% of its users don't even know what Friend Connect is...

[davemc500hats]

sorry, all the "action" in the blogosphere & ********* is just so much hot air.
we can talk all we want, but the mainstream consumer doesn't give a rat's ass.

why is Facebook "silent"? because talk doesn't friggin matter one bit.

when they ship a feature, then let's see if people start using it... that's really all that matters.

fortunately they understand that, which is why Dave Morin is in Hawaii relaxing this weekend.

[miikomentz]

@davemc500hats Excellent point! The average consumer doesn't even know that all this banter and hot air is running amok. Dave's right, when new features are released and consumers adopt or reject them that's what matters at the end of the day.

[charlie cooper]

maybe you're right about that and i'm not going to claim to be clairvoyant. but these things have a way of building on themselves. remember "beacon?"

[BlueLaser]

Perhaps that is the point. Beacon was a Facebook feature that failed, largely because FB users -were- aware of it and didn't like it. Friend Connect, on the other hand, is a big business partnership largely out of sight, out of mind for most users. "Is it changing the way I can use Facebook?" they ask. "No? Then who cares."

[spm82]

The closed nature of Facebook's platform and their unwillingness to work with other major players like Google is indicative of a bigger problem: Facebook's underlying business strategy and their uncanny resemblance to Microsoft of 10 years ago. I can't put it as well as Umair Haque:
http://discussionleader.hbsp.com/haque/2008/05/http20bitscom20080506thestateo.html