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April 29, 2008 10:51 AM PDT

Steve Ballmer's to-do list for the 'day after'

by Charles Cooper

One more Microhoo observation before:

A) They announce the tech deal of the century
B) They go to the mattresses
C) Continue to screw around just to keep us sleep-deprived

So let's assume that Microsoft CEO Steve Ballmer wakes up tomorrow and Yahoo's a done deal. First order of business is to find the right person for the job. But that's where Ballmer's going to have to summon the wisdom of Solomon.

(Credit: Yahoo)

You know Jerry Yang is out of there the day the change of title gets signed. Sue Decker? She's currently Yahoo's No. 2 and merits the opportunity. She's smart and capable and sits on Berkshire Hathaway's board with Bill Gates. Then again, maybe someone at Microsoft may (wrongly) associate her with Yahoo's ancient regime. Too much bad blood may have been spilled in this takeover fight, and there's going to be lots of collateral damage.

Sue Decker

(Credit: Yahoo)

Unfortunately for Microsoft, there's nobody else inside Yahoo with the gravitas to step into the void. In the best of all worlds, you'd want a general manager with enough backbone to survive Microsoft's hardball corporate culture who also can inspire the remaining Yahoos that their best work remains ahead of them. If Decker gets ignored, what does Ballmer do?

For its part, Microsoft has a lot of solid performers--Brian McAndrews and Kevin Johnson head any list--but outside of Ray Ozzie, there's not another superstar in the organization. Take a gander at this page of Microsoft's top executives. Doesn't exactly shout "change." There are two women--one is the corporate spinmeister while the other heads human resources. The remaining bunch would make an outstanding recruiting poster for the Mormon Tabernacle Choir.

(Credit: Microsoft)

Translation: Time to call in the head hunters.

Let's turn this into a community exercise. Chime in at the end of this post with your picks. Here would be my top three:

•  Bill Campbell's the dream pick to run Yahoo but he is unavailable. The chairman of Intuit has the industry chops and a heap of charisma to inspire any dispirited Yahoos to again charge the ramparts. But Campbell sits both on Google and Apple's board--and he's filthy rich. Besides, no way in hell would he ever salute Ballmer.

• Former Facebook No. 2 Owen Van Natta is still living off the dole and probably tired of playing the role of wealthy beach bum. Van Natta knows Web 1.0, Web 2.0, and Web 3.0 and is old-young enough to straddle both generations. He wasn't going to convince Mark Zuckerberg to step aside and let him become CEO. Running Yahoo wouldn't be the big boss he craves. Still, it's a nice consolation prize and would lead to bigger and better things if he restored Yahoo's sizzle.

Dan Rosensweig

•  With all due respect to Thomas Wolfe, you can go home again. It's just a real pain returning to familiar routine. But this wouldn't be so familiar because there's a mandate for change. If he received the green light to shake things up, Yahoo's former chief operating officer, Dan Rosensweig, would be a strong pick. He knows what needs fixing and is a charismatic leader who is savvy about the advertising business. Although Rosensweig's not heavy on technology, that's where Ozzie can parachute in when needed.

A lot's going to depend on Ballmer's ability to convince anyone to deal with the hassle. Microsoft is a tough place for outsiders. Some of the more notable failures include:

Michael Hallman came over from Boeing in 1990 and was dismissed a couple of years later. Gates told The New York Times that Hallman "wasn't the right person for the job."

Rick Beluzzo had an impressive resume with stints at Hewlett-Packard and SGI when he arrived in 1999 to run Microsoft's interactive operations unit. He was out by spring 2002.

Steve Berkowitz, the former CEO of Ask.com, came over in 2006 to run Microsoft's online services, including MSN.com and Windows Live. He's outta there come this August.

Of course, maybe there's a real glutton for punishment out there who's just dying for the opportunity. Anyway, your turn.

Charles Cooper has covered technology and business for more than 25 years. Before joining CNET News, he worked at the Associated Press, Computer & Software News, Computer Shopper, PC Week, and ZDNet. E-mail Charlie.
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Add a Comment (Log in or register) (7 Comments)
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by macoverdose_dot_com April 29, 2008 11:59 AM PDT
who in their right mind would want to go work in the microsoft fast food me-to culture... and imagine having ballmer as a boss... yeah no thanks on that one. Its to bad that this is going to happen to yahoo.
Reply to this comment
by cchenoweth6 April 29, 2008 1:17 PM PDT
Glad I took the time to read this comment. Saved my life! I would much rather work for Balmer than slave driver Steve Jobs. Mr Mac Overdose.
by durango4 April 29, 2008 1:46 PM PDT
You couldn't pay me enough to work under Ballmer.
Reply to this comment
by Aaron Kempf April 29, 2008 2:13 PM PDT
Uh why doesn't Ballmer.. 'hire himself'?

I think that Steve Ballmer should put Steve Ballmer in charge of it.
And for that matter--- I think that Steve Ballmer should put Bill Gates in charge of MS.

-Aaron
Reply to this comment
by hetzbh April 29, 2008 3:05 PM PDT
You wrote: "Rick Beluzzo had an impressive resume with stints at Hewlett-Packard and SGI when he arrived in 1999 to run Microsoft's interactive operations unit".
Come again?
The man basically KILLED SGI! Go ahead, ask SGI people who basically believed Intel's Powerpoint presentations about the Itanium and simply forced SGI to moved to this sinking ship? Rick did!
Who made TONS of mistakes in TONS of mistakes in MS Interactive units? Rick did! Don't take my word, ask them!

Putting Rick as *any level* of management in Yahoo, and you'll see the investment goes bye bye, although I'm not sure which will run first - the employers or the investment.
Reply to this comment
by whoopsie2008 April 30, 2008 7:14 AM PDT
Rick Beluzzo is a total incompetent. He could just about manage when he was Head Ink Boy at HP, because there was practically no competition and HP had a huge stranglehold on the printer market.
His incompetence almost totally destroyed SGI. Even after he sucked up to MS by selling key SGI patents to them, thus paving the way for his role in the Interactive Units division, he still couldn't hold that position for more than a few years before getting kicked out - he is *that* hopeless.
He has repeated his 'success' at Silicon Graphics with Quantum, by the exact same methods - incompetent management, total lack of understanding of the corporate culture, the technology the company creates, and it's clients and their needs.
I cannot think of any senior technology industry figure who would be more suited to washing the floors at McDonalds than Golden Rick. The only time I would ever recommend him to a CEO position would be to my competitor, when I wanted to see them utterly destroyed.
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by rexworld April 30, 2008 10:05 AM PDT
There's no way an outsider makes sense. They need to get Yahoo integrated quickly into Microsoft if they have any hope of challenging Google. An outsider would have to learn two cultures -- both Yahoo's and Microsoft's.

Better to make it an insider from one of the companies, so that they are already familiar with the culture from one of the two companies. Reduces the amount ofl earning they have to do in order to figure out how to integrate the various properties and technologies.
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About Coop's Corner

Charles Cooper has covered technology and business for more than 25 years. A graduate of Queens College and Columbia University, Cooper received the Excellence in Journalism award from the Northern California branch of the Society for Professional Journalists for column writing.

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