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March 20, 2008 11:27 AM PDT

Is Wall Street still smoking dope when it comes to Apple?

by Charles Cooper
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Is Apple really recession-proof?

American Technology Research analyst Shaw Wu upgraded Apple today, roughly two weeks' shy of the end of the company's first quarter. Nothing unusual there. But checking in with his supply chain, Wu came away so impressed that he wrote the following:

Jobs: What recession?

(Credit: Dan Farber, CNET News.com)

"So far, our sense is that the Mac business appears to be recession proof. We were already looking for robust Mac unit growth of 38 percent Y/Y, but now we think it may be closer to 42 percent."

Wu's as good a stock analyst as any in his segment but can any tech company be recession-proof--especially considering all the upset on Wall Street? That would be a first. When I speak with tech executives to find out how things are doing, caution is the byword du jour.

That even extends to something like Business Intelligence (BI) software, an area you would normally think would qualify as close to being recession-proof. But even there, companies are being "very careful" about what they're buying and want to "make sure they get the most from what they already have," according to Bill Hewitt, the CEO of Kalido, a BI provider with a global customer list.

Back to Apple.

The announcement of native Microsoft Exchange support for the iPhone along with a software developers kit will ultimately open up more doors into Corporate America. But that's in the long term.

In the short term, Apple's fortunes still depend on the consumer. Here's where it's getting interesting. Wu claims the following:

•  Thin is apparently in with MacBook Air sales picking up momentum. When I visit the local Apple stores, I keep finding crowds of goobers drooling over the units. This is all anecdotal and obviously may not be worth the price of tea. Still....

•  Recent iPod shuffle price cuts are working and iPod unit sales are on the "upper-end" of 9.5 to 10 million units.

•  Despite a "pause" in advance of the June shipment of the iPhone 2.0, Apple's on track to reach--and surpass--its 10 million unit target by the end of 2008

He also believes Apple is receiving favorable benefit on what the company now pays for NAND flash, DRAM, and HDDs compared with the previous quarter. That could help bump up profit margins a little, a development, which if true, would be received by the Wall Street crowd as manna from heaven.

Can Apple pull it off? Count me as a skeptic, but Steve Jobs has proved me wrong so many times before, maybe here's another one to add to the list.

Charles Cooper has covered technology and business for more than 25 years. Before joining CNET News, he worked at the Associated Press, Computer & Software News, Computer Shopper, PC Week, and ZDNet. E-mail Charlie.
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by ifiredmyboss.com March 20, 2008 12:39 PM PDT
I'd say they'll have a pretty good quarter but no business is recession proof. I would also say that the economic downturn is already factored into the share price.
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by MadLyb March 20, 2008 12:42 PM PDT
No company is recession proof, especially companies that sell products to consumers that are not part of their daily needs.

While Apple has some pretty good fundamentals, the stock price was more a reflection of Apple's current coolness and the recent price corrections are indicative of that.

Investing on something other than fiscal fundamentals is the realm of the day trader.
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by sbwinn March 20, 2008 12:48 PM PDT
Why are we talking about recession at all? Recession = 2 quarters of negative GDP. We haven't even had one yet. With all this yacking about recession going around you'd think the sky was falling. I guess in journalist-speak good times = shaky, downturn = recession, recession = depression, depression = the end of the world.
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by plbyrd March 20, 2008 1:04 PM PDT
Someone, anyone, please point to this so-called recession. Seriously. Have we had three straight quarters of negative GDP growth? Last I checked, not only have we not had three quarters of negative GDP growth but we haven't even had one quarter of negative GDP growth. The talk about a recession is simply the wishful thinking of leftists (ie. the majority of the media) hoping to get the Republicans blamed for Bush's "failed economic policy" so they can get Obama elected president.
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by dadsgravy March 20, 2008 1:46 PM PDT
You are retarded! And I'm not just calling you names. Your I.Q. is shameful and you should keep your thoughts and opinions to yourself. Maybe with some time and a work shop or two, you might be able to become a productive member of society.
by FellowConspirator March 20, 2008 1:10 PM PDT
Not "negative GDP", it's "negative GDP growth". We pretty far from a negative GDP.

The "real GDP" has increased, but is almost level right now (increased 0.6% last quarter, refer to http://www.bea.gov/national/index.htm#gdp). However, real GDP calculation doesn't directly account for the devaluation of the dollar. If you take that into account, we've had a slightly negative real GDP for the past 2 quarters (and it looks like 1Q2008 will also be negative -- GDP is flat dollar-wise, but value of the dollar is going to be off 5% or so). So, yes, technically, we are in recession, but not a big one (yet - we'll see).
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by rEllsworthB March 20, 2008 3:09 PM PDT
What many forget is that 2007 iPhone and iPod touch sales will be showing up on the books as the sales are amortized over 24 months. This gathering sales momentum will compound when these sales keep coming onto the books and increasing profits. The other aspect that rarely appears in print is the rapid filing of new patents that come out every week. Apple is clearly busy with R&D and more surprises are likely. With their large cash equivalent holdings everyone talks of acquisitions or spectrum purchases. Meanwhile, Apple keeps laying the groundwork to dominate entertainment delivery to people at home and abroad. Watch out for Apple TV come Fall. Meanwhile, the iPod touch will become a portable game platform of importance this year.
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by dylan214u March 20, 2008 7:24 PM PDT
I suggest getting off your rears and heading to a Apple Store and see what's happening. I was in the Lenox Mall in Atlanta today at 2:30 on a Thursday and the place was packed. No that may not mean anything, but electronics were flying out of there!
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by plbyrd March 20, 2008 9:41 PM PDT
@FellowConspirator

I clearly stated negative GDP growth, which means that from quarter A to quarter B that the GDP went down. This has not happened yet, much less three straight quarters. You cannot cook the numbers by saying if you compare our economy to another economy that we did have negative GDP growth, it simply doesn't work that way; you could make that argument at any time that another currency is gaining value faster than our currency. Go ahead and continue listening to the media; if they say we're in a recession then we must be in a recession. I mean, who are we educated people to challenge the veracity of the statements made by a media that has publicly admitted its allegiance to leftist forms of government. What better way to achieve that goal than to persuade the American public that capitalism is bad, we're always in a recession, their bigger paycheck means nothing because tomorrow is going to be doom-and-gloom unless you vote for the current leftist Presidential candidate du jour.
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by biobot March 20, 2008 11:37 PM PDT
As a recent mac convert I find myself visiting the Apple store in Atlantic City ane that place is always hopping. Apple does seem to know how to hook customers much better than the Wintel folks.

As for recession proof, that is just bull. But I would not count them out for growth that exceeds all others in the pack.
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About Coop's Corner

Charles Cooper has covered technology and business for more than 25 years. A graduate of Queens College and Columbia University, Cooper received the Excellence in Journalism award from the Northern California branch of the Society for Professional Journalists for column writing.

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