February 28, 2009 12:20 PM PST

Investigative journalism: First casualty of the Net?

by Charles Cooper
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I'm spending Saturday in an auditorium somewhere in the bowels of Microsoft's Mountain View, Calif., campus. The occasion: a series of panels co-sponsored by Microsoft, Google, the Computer History Museum, and the American Academy of Arts & Sciences, probing "the impact of information technology on society."

That's quite a mouthful, not to mention quite an ambitious subject to tackle, but a very timely conclave. To their credit, the hosts have assembled a collection of very big brains up for the task.

The day started off with a rocking presentation by Joshua Cohen, a Stanford professor of political science. Alluding to the accelerating collapse of newspapers, he cautioned that the still-to-be-determined impact on the American polity will be anything but good.

From left to right: Edward Lazowska, Joshua Cohen, Henry Brady, and Edward Felten

(Credit: Charles Cooper/CNET)

"Here's where there is a big problem," he said, arguing that a "successful democratic sphere" is impossible without the information that newspapers supply. He added that "the damage is growing, and the consequences, potentially, are severe."

"Call me old-fashioned," Cohen continued, but blogging will not offer "a viable alternative" to investigative journalism. He faulted arguments that an increasingly decentralized blogosphere can fill that vacuum, a contention that he dismissed as "cyberutopianism."

"It is not only misplaced," Cohen said. "It's dangerous."

Talk about waking up with a strong cup of coffee.

Cohen's argument has been made by many others in different forums. But for the sake of perspective, however, keep in mind that it not universally shared. You'll find investigative reporting by agencies or individuals who don't belong to the ranks of professional journalists. But as the discussion broadened out to the political impact technology was having on public discourse, electoral politics, and governance, Cohen maintained that investigative journalism was "an important source" of information for the nation's political discourse.

"I think you have to talk about investigative journalism...It's not about weather or reporting sports. A world in which investigative journalism disappears is not a world in which democracy works very well," he said.

"The situation is getting urgent. Big newspapers are laying of about 20 percent of their investigative journalists," he said. "This is a profession where people learn how to do it. There are standards. It would really be a disaster if this investigative profession went out of business, a disaster for democracy. There's absolutely no reason to think that there's a fundamental hostility between the future of investigative journalism and technology, but nobody's figured it out yet."

He was right about that. Nobody did provide a conclusive answer to the question. Another panelist, Edward Felten, who teaches computer science at Princeton University, said that by 2020, the current disruptions taking down so many newspapers will lead to a reshaped landscape with more emphasis on what's taking place in peoples' backyards.

"There will be many fewer newspapers...partly due to fact that people can read newspapers from far away. We'll see smaller outlets which focus on the local and operate in a low-budget way, more like a community paper than a big city newspaper. And we'll see a lot of non-profit or low-profit punditry."

Charles Cooper has covered technology and business for more than 25 years. Before joining CNET News, he worked at the Associated Press, Computer & Software News, Computer Shopper, PC Week, and ZDNet. E-mail Charlie.
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by Dango517 February 28, 2009 1:41 PM PST
Perhaps the bigger question is will journalistic ethics and standards withstand the loose of the Newspapers and Commercial Television?:

http://en.wikipedia.org/wiki/Journalistic_standards

"While various existing codes have some differences, most share common elements including the principles of ? truthfulness, accuracy, objectivity, impartiality, fairness and public accountability ? as these apply to the acquisition of newsworthy information and its subsequent dissemination to the public." (Source Wikipedia)
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by SteveW928 February 28, 2009 2:09 PM PST
@ Dango517 - "truthfulness, accuracy, objectivity, impartiality, fairness and public accountability"

These things have largely been deemed unnecessary in our society today... so it is little surprise we're seeing this result. Why should journalists be any different?
by gerrrg February 28, 2009 1:41 PM PST
Yes, the old investigative journalism will die in the form of the DAILY newspaper. But there is proof that investigative journalism will survive: The WEEKLY newspaper.

Journalists such as Nigel Jaquiss from the Willamette Week (my local FREE weekly) have shown that there is NO degradation in quality of investigative journalism between the dailies and the weeklies. Is there room for more than one weekly in a city? Absolutely, as each weekly doesn't necessarily want to focus on the same demographic or the same format. Is there room for charging a nominal fee for quality weeklies? I think so.

I think the real problem is that the old corporates move like dinosaurs in a fiber optic society, and their lack of creativity is proof that they're living in the old paradigm.
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by terminalblue February 28, 2009 2:00 PM PST
well maybe you should ask Don Reisinger about it. he barely researches his articles, let alone investigates them.
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by SteveW928 February 28, 2009 2:03 PM PST
LOL.... so true.
by SteveW928 February 28, 2009 2:03 PM PST
The problem is that there is very little of it (investigative journalism) going on today. Most of what is passed off as 'news' today is really 'opinion' pieces, pretending to various degrees to be the objective delivery of news.
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by aic71 February 28, 2009 2:18 PM PST
I'm missing something here... You, like most people, think that newspapers are the be all, end all of journalism. What about TV & Radio? Both mediums can do just as well of a job as the local paper does, if not a BETTER one.
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by Kemetic_Jedi February 28, 2009 2:19 PM PST
As sad as it is I think that investigatvie journalism is going to be severly hit by blogging. I don't think that it will ever fully go away, but I do believe that there will be more people acting as though they are investigative journalists when in fact they are reallly not.
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by travelscott February 28, 2009 2:35 PM PST
Don't blame the internet on the decline of the newspapers, it does not deserve all of the blame.

I have observed many prominent newspapers being sold at very high prices in the last decade. Often it is the founding families who decide to cash-in and sell their newspaper(s) for hundreds of millions of dollars. This means that the new owners (who often buy newspapers by the dozen) are saddled with billions of dollars in debt, which is what really makes the cost structure of the newspaper untenable.

The newspaper is then transformed from an institution with roots in it's community to an entity within a large corporate structure, competing with other entities for resources, and tasked with extracting enough profits from its operation to pay the debts imposed upon it.

The newspapers have also not done themselves a favor by being 'nearly free' - they have built a customer based who thinks the value of a newspaper is 50 cents. The price consumers pay for a copy of the paper is really on the cost of printing and distribution (if that). Now that they no longer have a near-monopoly on advertising, they face an uphill battle in getting consumers to bear more of the cost of operating news organization.

Unless the american people began to actually value a quality news organization, it is hard to see how a sustainable business model can be built on free or nearly-free distribution of a costly product.
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by Vurk February 28, 2009 5:01 PM PST
"Unless the american people began to actually value a quality news organization"
Like thats going to happen! Most americans *still* believe that Saddam Hussein launched the 9-11 attacks, so how can anyone expect "the American people" to value anything other than Fox News and Rush Limbaugh?
by bigpicture February 28, 2009 3:17 PM PST
They are well off the mark here, there is very little "investigative Journalism" most of the crap on MSM (main stream media) is designed to sell product or newspapers. It is not designed to inform the public. And in some cases it is actually powers that be dis-information.

With the internet it may be an actual scientific researched paper, or a movie that someone took at an actual scene, and the viewer can make up their own mind about what the truth is, without it being spun in some different direction.

There will still be room for "investigative reporting" provided that it is factual and not spun for a particular purpose. (like dis-information or sensationalism) But that will probably not be through "special interests" controlled newspapers.
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by Vurk February 28, 2009 5:11 PM PST
Bigpicture is forgetting that the abbreviation "MSM" is used by Americas enemies to get average people to distrust investigative journalism.
Also, he is forgetting that every respectable news organization *is* "mainstream". When Fox News talks about not being in the mainstream, they are lumping themselves in the same category as the Nation Enquirer and the Weekly World News (Bill O'reilly interviews bat-boy! Next on Fox!)

Which is where they rightly belong.
by weeklyworldnews March 11, 2009 11:03 AM PDT
Hey now... what's wrong with the Weekly World News?!

and what a great idea... Bill O'Reilly interviews Bat-bot!!!!

much love from the WWN :)
by professionaladventurer February 28, 2009 3:34 PM PST
I agree with this sentiment of the loss of IJ. Bloggers don't know how, can't and won't after the dust settles. You can not investigate something independently for months in the field based backing your self only from click charges your blog gets.
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by ofmyony March 1, 2009 12:52 AM PST
We are going to have to get use to change. In big business they will say change is a natural part of business and when talking about investigative journalism, autos, banks, music, entertainment, etc every aspect of our lives are changing day to day. And it is happening at an accelerated pace because of technology. We need to let things change naturally and stop fighting it. These industries that are in trouble are not going to die, they will simply transform into a new form of business.

Yes it may appear totally different and new. What we have to realize is the consumers will dictate what happens and if papers are to survive and investigative journalism are to live on it will be up to the public that demands it and not the powerful guys in the room. Not in a capitalist society. If we do not let these businesses reorganize or fail we will simply be digging ourselves a bigger hole with bailouts. Our country has already changed we no longer feel safe within our borders as we once did and our lives are much more open and public. Where we will be in 25 years no one knows but what is known is that it will not look anything like it does today.
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by Len Bullard March 2, 2009 9:49 AM PST
As is going copyright so is investigative journalism and for the same reason. Gresham effect of unlimited copy.

That's the effect not the cure. Investigative journalists are now in the boat with the musicians and other writers. Welcome to selling in the clouds. It's a challenge to business models that run in locale.

Still, it is a matter of taking the same service and integrating it into a social network interface cluster.

Every change of scale in media has meant the collapse of singletons into clusters in terms of semantic classing. Emergent groups in the pricing. Family cell packages. Yadda.

So, party like it's 1899. Party lines. Have fun you're parents parents had at Bell's expense. That's what Facebook is.

Instead of selling a service to a single customer point of distribution, sell to the clusters.
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by RavingEniac March 3, 2009 2:51 PM PST
I think that one of the undiscussed problems of newspaper circulation is the declining share of income that the vast majority of American citizens have been getting for about 30 years. This forces budget cuts, and newspaper subscriptions are probably one of the cuts. Newspapers who don't support prosperity for their average readers by pushing for sound economic policy including progressive taxation and spending that benefits average people (better state funding of higher education so students don't have to pay and borrow so much, for example) are shooting themselves in the foot.
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by JonAwbrey March 3, 2009 7:42 PM PST
Readers may be interested in reading or joining a related discussion at <i>The Wikipedia Review</i>.

See the thread entitled "How Wikipedia Is Putting The Existence Of A Free Press At Risk":

http://wikipediareview.com/index.php?showtopic=23142
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About Coop's Corner

Charles Cooper has covered technology and business for more than 25 years. A graduate of Queens College and Columbia University, Cooper received the Excellence in Journalism award from the Northern California branch of the Society for Professional Journalists for column writing.

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