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November 17, 2008 7:23 PM PST

A pity for Yahoo that John McCain didn't win

by Charles Cooper
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Unfortunately for Yahoo, Barack Obama's otherwise engaged.

As headhunters from Heidrick & Struggles scroll through the available A-listers for Yahoo's next CEO, they might be excused for secretly wishing John McCain had won the election.

That's because after all this company has gone through, it is going to take some sort of superstar to rally the troops now that Jerry Yang is returning to his former role of "chief Yahoo."

Truth be told, you should be happy for Yang. He no longer has to suffer the indignity of playing the role of human pinata. I never thought Yang was the right guy for the job, but give him credit for taking on a tough job. After Terry Semel's ouster, Yang did his best to revive a company he helped found and obviously still loves. Can't fault him for giving it a shot. Unfortunately, Yahoo's brain-dead board of directors took way too long to realize that it was a bad match almost from the get-go. But that's another story.

After the on-again, off-again Microsoft novella, the final straw was Google's decision to bow out of a pending ad pact. That agreement was supposed to bring in hundreds of millions of dollars in revenue. Before barreling ahead, however, the board might have considered whether the Justice Department would try and block that combination.

Yang's subsequent uninspiring public performance at the Web 2.0 conference only reinforced the impression that he was in over his head. Rightly or not, Yang was then variously described as "a train wreck, self-delusional, and as making a mockery of the vaunted company he helped create."

That's now all in the past. Yahoo's pressing challenge now is to find somebody who can rally employees to make one last, best effort to get it right. Talk all you want about Yahoo being a basket case, but that ignores the reality on the ground. Yahoo remains a company with some 500 million users and that's quite a coveted franchise. And if the economy would give everyone a break, several of Yahoo's announced initiatives might actually bear fruit. (And who knows? Public bluster notwithstanding, Steve Ballmer may yet take another run at Yahoo.)

Sure, a real superstar would make a big difference, but Yahoo does not need a miracle worker. It does need someone with passion, vision and managerial chops. Lots of names have been bruited about as possible successors-thankfully, Mark Cuban is otherwise engaged-and I can't say who has the inside track.

This much I do know. After a lost decade in which Yang, Semel and Tim Koogle marched the company around in circles, CEO competence has to be more than a throw-away line on a potential resume.

The board doesn't have the luxury of blowing it again.

No pressure. (Right.)

See also:
Yahoo CEO Yang to step down
Yahoo's ultimate search: A new CEO
Yang's travails: A Yahoo timeline
Jerry Yang memo to staff about stepping down
Microhoo revisited: Would it be a search-only deal?

Charles Cooper has covered technology and business for more than 25 years. Before joining CNET News, he worked at the Associated Press, Computer & Software News, Computer Shopper, PC Week, and ZDNet. E-mail Charlie.

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by cstorm6 November 17, 2008 9:15 PM PST
THAT IS COMPLETE "BS" yahooooooooooooooooooooooo.............WAS ALL OBAMA
JUST LOOK AT THE STORIES THEY HAD ON THEIR FRONT PAGES DURING THE LAST 3 MONTHS BEFORE THE ELECTION.....ALL PRO OBAMA

I THINK YAHOO SINGLE HANDEDLY GOT THE GUY ELECTED......YAHOO IS A TOOL AND NOT THE TOOL YOU USE TO LEARN.

I HAVE SWITCHED TO GOOGLE B/C IF THIS FACT NO WOUNDER THEIR LOOKING FOR SOMEONE NEW
Reply to this comment
by tacit November 18, 2008 9:47 AM PST
You missed the point of the story. The point was that if Obama had lost, he'd be a good candidate to be Yahoo's next CEO. :P
by Apacheking November 18, 2008 3:02 PM PST
Soty of Sour grapes. Wasnt Google's Eric Schmit someone who supported Obama. What happened. The truth is Yang was greedy when MS came up with the offer. After being accused of being a Monopoly you cant blame MS to use th same stick to beat Google. What goes aroung come around...Unfortunately for Yahoo is was up thier A$$.
by JCPayne November 17, 2008 9:47 PM PST
Hmmm. Republicans still haven't gotten over it yet? awwww poor babies...
Reply to this comment
by JCPayne November 17, 2008 9:49 PM PST
Well there's always that Mormon guy Romney.
Reply to this comment
by carlg113 November 17, 2008 9:59 PM PST
Ok Ok. I'm an Obama supporter but this headline is a little ridiculous. This story had absolutley nothing to to with Obama, Mccain or politics at all. I love you guys at cnet but please dont cheapshot your conservative readers. One thing the US needs right now is UNITY.
Reply to this comment
by ferretboy88 November 18, 2008 7:19 AM PST
Very well said. Good luck to your guy Obama.
by Jbw1291 November 19, 2008 2:58 PM PST
Heartily seconded.
by wango2007 November 17, 2008 10:52 PM PST
At $4 per share, Steve Ballmer will be the next Yahoo superstar. He'll take it to $300/share or more as Microsoft become the company destined to pound Google.
Reply to this comment
by Dalkorian November 21, 2008 9:01 AM PST
LOL! Are you here all week? ;-)
by ferretboy88 November 18, 2008 7:18 AM PST
All the stories are anti Republican. I don't believe for a second that they wanted McCain to win. Go to any tech website and they all were pulling for Obama. Hak5, Revision3,cranky geeks, Cnet(owned by CBS=tried to slander Bush by lying about his sevice record. then fired Dan Rather because he is a idiot).
Reply to this comment
by Eludium-Q36 November 18, 2008 9:40 AM PST
Looks like something Steve Jobs should go after, if for nothing else to feed his ego for another 10 years -- at least he'd turn Yahoo around and make it a force to be reckoned with again. But then again, should a company called "Yahoo" really exist in 2008 ?! It was "cute" early on, but now ?
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by open-mind November 18, 2008 10:14 AM PST
As long as we're on the subject of Obama, looks like this will be a pretty interesting documentary about media mind control:

http://www.howobamagotelected.com/
Reply to this comment
by Lestaticho November 18, 2008 11:50 AM PST
There is an error in your blog. Everywhere you see McCain, it should say Obama. You did say superstar, right? Part of McCain?s campaign strategy in the general election was to smear Obama for getting so many people to his rallies?did somebody say ?Berlin??

McCain does not know how to use a laptop, much less surf the World Wide Web (much less know anything ?tech?.) Comparing McCain?s gaffes and management skills to Obama is laughable. Remember, McCain lost. The maverick was no more; it was only until after the election that he finally came back. You also forgot to cite that Obama is the first tech-savvy president ever and that he is also appointing a tech-czar for the first time. Not only does Obama trump McCain in all categories, but we can also add ?tech? to the bunch. It?s alright, you?re not ready. Injecting fantasies into an otherwise reasonable discussion is meaningless. I can see that the truth is hard to swallow. Thankfully, the country got it right for once.
Reply to this comment
by Lestaticho November 18, 2008 11:52 AM PST
There is an error in your blog. Everywhere you see McCain, it should say Obama. You did say superstar, right? Part of McCain's campaign strategy in the general election was to smear Obama for getting so many people to his rallies--did somebody say "Berlin?"

McCain does not know how to use a laptop, much less surf the World Wide Web (much less know anything "tech".) Comparing McCain's gaffes and management skills to Obama is laughable. Remember, McCain lost. The maverick was no more; it was only until after the election that he finally came back. You also forgot to cite that Obama is the first tech-savvy president ever and that he is also appointing a tech-czar for the first time. Not only does Obama trump McCain in all categories, but we can also add "tech" to the bunch. It?s alright, you?re not ready. Injecting fantasies into an otherwise reasonable discussion is meaningless. I can see that the truth is hard to swallow. Thankfully, the country got it right for once.
Reply to this comment
by Jbw1291 November 19, 2008 3:00 PM PST
You, sir, totally missed the point of the post. Read it again.
by athrillofhope November 20, 2008 7:19 AM PST
Well, it is only a pity for Yahoo that Obama can not take the helm of their business if what Yahoo wants an inexperienced politician who has produced nothing, achieved nothing for anyone besides himself, and thinks the economic solution is Marx's "redistribution of wealth" paradigm, namely via supporting, along with the rest of the Democratically-controlled Congress, Clinton's legacy of "sub-prime lending" policies that largely got us into this economic mess to begin with.

Sounds like a formula for failure.

Superstars do not make sound fiscal policy. This concept of the author has the trappings of Hewlet-Packard's failed alliance with Carly Fiona. She was hired largely because of her "superstar" status. In the end, what they found worked was conservative, solid, logical business practices honed over decades of experience--which is what they have now at the helm of HP.

I guess what this points to is that the author will take any opportunity to worship at the footstool of the liberal and at the same time take a shot at the conservative (consistent with the media treatment during all elections, though). This, or the author has no idea what sound fiscal policy is. Or both.
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About Coop's Corner

Charles Cooper has covered technology and business for more than 25 years. A graduate of Queens College and Columbia University, Cooper received the Excellence in Journalism award from the Northern California branch of the Society for Professional Journalists for column writing.

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