July 29, 2008 9:26 AM PDT

The looming oil crisis...from 1948

by Charles Cooper
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Editor's note: What with the price of gasoline near record highs, attention increasingly focuses on the race to deliver battery-driven automobiles. But even with advances in this and other alternative technology areas, this remains a work in progress. As they say, we're likely going to remain dependent on oil for the foreseeable future. Apropos, I recently came across a provocative column by Greentech Media's Michael Kanellos, which I'm reposting as a guest column. Might his look-back scenario have worked out? We'll never know. Still, it's a good read. What's your take? Leave your comments in the TalkBack section below.

Michael Kanellos

Michael Kanellos, Greentech Media

(Credit: CNET Networks)

U.S. Secretary of Defense James V. Forrestal was terrified. The year was 1948 and diplomats worldwide contemplated what might occur if various nations recognized Israel as a separate state.

If the United States had decided to recognize the soon-to-be nation, Arab nations might cut off oil shipments, which in turn could imperil the Marshall Plan, which in turn could provide momentum to the communist juggernaut.

In a decade, "the nation could be forced to convert to four cylinder cars," he confidentially predicted. (The quote has been cited in several books, including O Jerusalem by Larry Collins and Dominique Lapierre.)

The oppressive boot heel of socialism and wimpy cars! Men surely didn't lay their lives on the line at the beaches of Anzio for that. In the end, the U.S. recognized Israel, the oil embargo of 1948 didn't occur, and Detroit didn't have to emphasize economy cars for three more decades.

But it makes me wonder. What would have happened if Forrestal's fears had come true? What if the Gulf nations had imposed a strict embargo and the United States was forced to go four-cylinder and cut down on gas starting in 1948?

For one thing, U.S. auto companies likely wouldn't be the bumbling boneheads of the industrial world. General Motors, Ford, and Chrysler would have had to retool quickly. But turning on a dime was something they learned to do thanks to the wartime experience, when the federal government ordered these automakers to start building planes. Germany and Japan were still in shambles at the time so U.S. automakers could have eked out an early, sustainable lead.

In turn, that might have meant softening, or even avoiding, the blight that hit Detroit in the 1970s. And the focus on efficiency could have bled into the steel industry. Who knows? The U.S. could have become an early leader in solar manufacturing with all the intellectual capital focused on efficiency and energy.

OK, a vibrant economy in the Great Lakes would likely have doomed the musical careers of Grand Funk Railroad and Bob Seger--the beer rock movement just wouldn't have the same oomph without mass unemployment. But it's a small price to pay.

Alternative fuels like biodiesel and ethanol? A thriving industry would have probably emerged. The lack of cheap oil would have put farmers and chemists on the hunt for substitutes. (Biofuels work, but they just cost more than gas. Less gas would have opened an opportunity.) The wealth generated would have made Kansas look like Palo Alto.

Iran? Wouldn't be a problem. Britain and the United States organized a coup in 1953 against Mossadegh, the then-prime minister who wanted to nationalize Iranian oil assets. The coup led to the Shah on the throne. Better efficiency and alternative oils would have meant no coup, no Shah, no 1979 Iranian Revolution, and no Great Satan Bookstore in the old CIA headquarters in Tehran.

Jimmy Carter might have served two terms (or, more toward the wishes of you conservatives, never been elected at all). The Ayatollah Khomeini, meanwhile, likely would have been a guy on a park bench. As a country with a fairly well-developed middle class and educational system, Iran would likely have emerged as a shining star in globalism.

Terrorism? It would have occurred--the cultural, political, and religious issues of the Mideast made war inevitable. But the oil-rich nations of the Gulf wouldn't have had as much money. In turn, that would have meant less of the "affluent poverty" of those nations. Instead of relying on family wealth and government-made jobs, more kids in those nations would have attended college. Which in turn would have meant more "normal" nations and likely less radical political fringes.

Global warming? Still a problem, but it would have come on more slowly and might have been easier to ameliorate. Then again, people could have reacted to it slower. But even as global warming began to appear, we'd have had more experience to combat it. So chalk that up as a positive, too.

Muscle cars? Well, you can't have it all. NASCAR fans would be cheering on drivers from the Opal team. Mattel would have likely have scuttled Hot Wheels too.

Offshore oil drilling? Wouldn't be needed. In fact, when you think about it, there wouldn't be much to debate in the 2008 presidential election.

That's a problem I could live with.

The views in this opinion piece are not connected with Greentech Media news.

Charles Cooper has covered technology and business for more than 25 years. Before joining CNET News, he worked at the Associated Press, Computer & Software News, Computer Shopper, PC Week, and ZDNet. E-mail Charlie.
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Add a Comment (Log in or register) (16 Comments)
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by jamalystic July 29, 2008 9:52 AM PDT
Why rule out off-shore drilling? I hope your political affiliations has no bearing on that. Well why not try the silicon valley alternative: Next Up for Silicon Valley: Gas Prices 2.0(http://www.internetevolution.com/author.asp?section_id=466&doc_id=157095&F_src=flftwo)
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by fredtheviking July 29, 2008 10:25 AM PDT
Off-shore drilling is a great waste of poltically time. We should focus on how we can provide for our energy needs going forward forever. A substainable ecomonic system, because what we have going isn't going to work in the long time. Off-shore drilling for More Oil? It like give a drug-addict more drugs. The problem is our dependancy on Oil, which needs to end ASAP. Not finding more ways to get more oil out of the earth, it is after all a limited resource.
by Galaxy5 July 29, 2008 10:00 AM PDT
There's no way the Saudis could have survived an embargo in the late '40s - the country was out of money at the time.
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by dragonbite July 29, 2008 10:05 AM PDT
"Germany and Japan were still in shambles at the time so U.S. automakers could have eked out an early, sustainable lead. "
Except that then Germany and Japan would have come out with muscle cars to counter our puny econo-cars and we would be right back where we are now!
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by jscott418 July 29, 2008 10:11 AM PDT
Again with the could of,should of, would of. The fact is Americans are crisis manager's. Even our government. Especially Americans themselves. Those that have or had big SUV's and trucks hardly cared about how much foreign oil we used or what was to come. Nobody listened!
Then all of sudden gas was at $3 and climbing like a tree monkey and all of sudden we care.
Now before electric cars really invade we will see hundreds of oil rigs in Alaska and anywhere else we can find oil. Yes, we will do this before we will succumb to a electric car. Look at out past. Has Americans ever gave up on big vehicles very long?
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by oneoclock July 29, 2008 9:01 PM PDT
Perhaps you want to learn English first before you post, it might help to be taken seriously, just a thought.

There is no such thing as "could of", "should of" and "would of" in the English language. There is also no such thing as "Americans are crisis manager's." nor "SUV's and trucks" in the English language either. Furthermore, proper English would have been "all of *a* sudden". "Look at out past" is not English and "Has Americans ever gave up" is not English either. Absolutely horrible.
by fredtheviking July 29, 2008 10:20 AM PDT
An interesting thought. It like being in the middle of a chess game and regreting the moves I made 10 turns ago. It would have been a very different world. A world where I think the soviet would have had the upper hand, instead of it being the other way around. We won WWII because of our Oil and maintain our advantage because of Middle East Oil. Now, I think all that is all going to change. What is most unfortunate is the short-sighted policy we have made over the last 70 years. We knew Peak Oil was coming, but did little about it. Now, we reaped what we have sown.
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by rad91 July 29, 2008 7:35 PM PDT
Yes, we have expensive gas due to oil speculation, but Peak Oil? Not true.
by cozappz July 29, 2008 10:33 AM PDT
I wonder what would have happen if GM and Ford would have started selling the same cars in US as they sell in Europe for the last 15 years. This is the question, not 1948 history!
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by Pete Bardo July 29, 2008 10:43 AM PDT
The American continued blind support of Israel is the cause behind terrorism and high oil prices. Ok, so the part about communist takeover was wrong, but the rest seems to fit. It just took longer than the 1948 prediction. Our continual meddling in the affairs of sovereign nations is the reason we are in the current predicament of paying high prices for oil that we buy from nations that are less than friendly. Israel is among the most racists states in the world, yet we continue to support them in the name of the free world. It's time we woke up.
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by johnwbaxter--2008 July 29, 2008 10:46 AM PDT
Sometime in the 1950s, I believe after the Mossadegh interlude, the Shah of Iran warned us very clearly that oil was too valuable as chemical feedstock to be burned. Did we listen? Of course not.

Why did we impose gasoline rationing in WW II? (I do remember the little stamps.) Not much to save oil (we had enough); we did it to save rubber, which became critical very quickly.
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by RKRKAR July 29, 2008 10:50 AM PDT
The very thesis of this article reveals the authors ignorance of the conditions of the times, when America could station 30 large carriers off any coast and impose its will as it choose. The Saudis were in no position to denie anything. They were still living in tents! The article continues on as though the only positive value remaining is to eliminate Oil. The same people also have the same attitude about Coal, about Atomic Energy, They condemn windmills for striking birds, etc.
I believe Energy is a problem because we let it get to be a problem by letting people living in tents tell us how to live and people educated by teachers unions think that was a good thing to do! Boy, ain't we green!!
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by miroslodki July 29, 2008 11:46 AM PDT
Looking at what might have been doesn't give change what we do today.

the oil shock needed $4/gal to galvanize North America
now there is talk that oil prices will be falling back to pre-run up levels
and increasingly more fingers are pointing at the paper barrel traders as the culprits.
see:
"Supply and demand of the physical product, by and large, has remained fairly stable. In 2005, global oil production was 84.6 million barrels per day, and consumption was 83.6 million. Today, those numbers are 86.5 million and 86.4 million. That slight tightening hardly justifies the tripled price. So what does? OPEC? The falling dollar? A conspiracy to manipulate the market by speculators?" Oil speculation: Why we don't have answers http://money.cnn.com/2008/07/07/news/economy/oil_prins.fortune/index.htm?postversion=2008070811

"Still, the correlation of a four-fold increase of investment money into oil futures and a four-fold increase in oil prices since 2004 has not gone unnoticed. Many lawmakers, consumer rights advocates and even some oil industry analysts say speculation is at least partly to blame." Traders manipulated oil prices - U.S." http://money.cnn.com/2008/07/24/markets/cftc/index.htm?eref=rss_topstories

however the genie is now out of the bottle. Industrialized countries and their citizens might be breathing a little easier - but there is a palpable "never again' sentiment that is simmering underneath.

Was all of this a requisite set of circumstances to deal with GHG? Maybe? Probably? Who knows?

Hopefully the momentum will continue to build. Is there any reason white collar workers need to commute to work - 5 days a week? Telecommute? Condensed work weeks? Do we need urban assault vehicles? Do I trade my gas for my Starbucks? My gas for.......

Those important and less important questions are being asked, but perhaps most encouraging are the new questions as to why we need to use oil.

Questions about alternatives. That is where the spark of hope lies.

cheers
Miro
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by krosavcheg July 29, 2008 12:01 PM PDT
@jscott
Did you forget this Country was built spread out? People need to drive, some people need to drive more people and for God's sake, some people need to tow their Boat! Doesn't mean we can't have reasonable gas prices, ask Venezuelans. The answer isn't always *just* smaller cars or electric, sometimes it IS the politics of the *game*. The only reason we don't just invade Saudi Arabia and get it over with is because THEY reinvest most of their $ here in the US. So it comes back fully swing. Guess that explains why we don't buy that very same Venezuelan oil, Chavez already said that not $1 is coming back to the US infrastructure.
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by msevern July 29, 2008 12:08 PM PDT
They had to capitalize on the oil to beat the Soviets and rebuild Europe and Japan. Now the Soviets are beat and Europe and Japan are passing us by. The US is no longer the big kid on the block except for our war machine, and that can only destroy not create. It's now time to start building a carbon neutral world economy. WW2 is over and we needed the oil to make that true, but now we need to get off the oil. It's dirty, expensive, and finite. The Soviets went from a Agi society to a fully industrialized society in 4 years, certainly we can clean up our energy mess in 10.
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by Vailhem July 30, 2008 12:37 AM PDT
if china buys oil from canada, and they pay for it with money that we give them when we buy products from us, and we can only afford to buy products because of loans that they give us, and they no longer give us loans, thus we no longer buy products, how will they afford to buy oil from canada?
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Charles Cooper has covered technology and business for more than 25 years. A graduate of Queens College and Columbia University, Cooper received the Excellence in Journalism award from the Northern California branch of the Society for Professional Journalists for column writing.

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