'Netflix box' to carry more than just Netflix

Turns out, the so-called Netflix box could be even cooler than initially thought.

The tiny black device from Roku was introduced to the world in May as the first box that could stream Netflix's "Watch it Now" option directly to a television.

But the company is saying there could be more where that came from.

(Credit: Roku)

Roku's vice president of consumer products, Tim Twerdahl, said Wednesday that, yes, more content partners are coming, but, no, he's not saying who just yet. That makes the $99 price tag look that much more attractive.

So who will it be? YouTube seems obvious, as they've been partnering with a bunch of hardware makers lately: Panasonic, Sony, Apple, Hewlett-Packard.

Or what about Hulu, as my colleague and CNET's resident home theater expert John P. Falcone suggests?:

The Netflix vids use the VC-1 codec, but the box can handle H.264 as well. Of course, because all of these players--Apple, Microsoft, Netflix, and Sony--are already trying to sell you videos, it's unclear why they'd want to provide a free competitor that's just a click away. So even if a Hulu option is technically feasible, business considerations may keep it relegated to the drawing board. But hey, we can dream, can't we?

Either way, Roku will have to differentiate. Rumors are flying fast that at E3 next month, Sony or Microsoft (or maybe both) will announce support for Netflix's "Watch it Now" feature as well, for the PlayStation 3 or Xbox 360, respectively.

And though far more expensive than $99, both game consoles have large install bases, and are also far more functional beyond just streaming video.

[gerrygadget]

Nintendo has demonstrated the capability of streaming movies over wi-fi using it's Wii console. Not super-high quality, but better than I expected. Right now all they have is celebrities hawking Wii and DS titles as well as game trailers, but they could easily expand into full-length movies and TV shows if they wanted to.

[edaboy51]

"...more content partners are coming, but, no, he's not saying who just yet. That makes the $99 price tag look that much more attractive."

That's a judgment you're making without facts to support it.

Do the CNET editors review the reporting anymore?

This is posted in the News BLOG section.

[Darkness9]

It's too bad that corporate greed in the form of bandwith limits and extra charges for excess use are going to kill this market before it gets started. So you pay 6 bucks to "view it now" and then you pay 6 bucks in bandwitdh fees from your dirtbag ISP... why not just go see it in the theatre. Unlimited Broadband is the only way forward for the entertainment industry.. even though I suspect they are behind the bandwidth fees in cahoots with the ISP's. Remember the tax on CD-R media where manufactuers had to pay a flat rate per disc made to offset the cost of potential piracy.

Yes Martha, there is someone on the grassy knoll.

[blabtech]

this might be a good idea, since their competition is Vudu, might be a smaller company but they have a good product.

http://blabtech.blogspot.com