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June 15, 2008 1:00 PM PDT

Survey: Record number of Americans following election via Web

by Holly Jackson

Once Barack Obama started Twittering, John McCain created a MySpace page, and Hillary Clinton joined Facebook, it became apparent that the 2008 presidential election was relying heavily on social media. But now, a Pew survey has the numbers to prove it, concluding that 46 percent of Americans have used the Internet for politics so far this election season, with topics like Obama and online videos taking a front seat.

The poll, conducted by Pew Internet and American Life Project, was based on information provided by Princeton Survey Research Associates.

Earlier this spring, the surveyors contacted 2,251 Americans to find out how they are using the Web to investigate and communicate about the election. The survey results found that almost half are turning to the Web to get information about the presidential race. That's a significant jump from the spring of the 2004 election, when only one-third of adults said they looked online for election news.

Several of the conclusions show numbers doubling or tripling from the last presidential election season. One of these was in the area of online political videos. In 2004, only 13 percent of adults said they watched online videos concerning the election, but this year, already 35 percent use sites like YouTube for partisan information. And people aren't just watching campaign ads, but seeking out primary sources like recorded speeches.

Young Democrats and Obama supporters reportedly lead the wave of political blogging and researching, with 74 percent of Internet-using Obama supporters logging on to follow the campaign, compared with Clinton's 57 percent and McCain's 56 percent.

And young voters are using the Web in different ways than other generations. The study found that young voters are consuming more political online video than older adults, while creating their own political commentary with posts, e-mails, text messages, and social-networking sites. One-third of all 18- to 29-year-old adults used a social-networking site for political activities like adding candidates as their friends.

Despite the statistics on increasing Internet usage, the Pew study concluded 74 percent of users said they would be just as involved in the campaign without using the Internet, a result that was also highlighted in a Pew report this January.

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Add a Comment (Log in or register) (7 Comments)
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by System Tyrant June 15, 2008 2:45 PM PDT
If Bush's presidency has done nothing else it's made people pay more attention to those who they elect to lead our country and be our voices.
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by benjaminstraight June 15, 2008 3:53 PM PDT
The internet is now our complete source of information.
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by BeeJayDee June 15, 2008 9:04 PM PDT
That's a shame. There are so many other avenues thru which you can learn.
by BeeJayDee June 15, 2008 9:04 PM PDT
OF COURSE an invitation from Sen. McCain to Sen.Obama to join him in Town Meeting discussions was hand-delivered! Formal invitations should never be sent via email or telephone message. Sen. McCain has a solid sense of propriety, manner and courtesies that have either not been taught or are merely not observed by the younger generations in America, but such proper behavior is expected by the leaders of other nations in the world.
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by JippyDolit June 16, 2008 4:28 AM PDT
LOL< just hoping and praying that McBush does NOT win this election. OMG can you imagine another four years of Bush? Scary!

JT
http://www.Ultimate-Anonymity.com
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by celticbrewer June 16, 2008 6:46 AM PDT
Oh yeah, these big-talking political bloggers have a lot to say, but how many of them will really turn of their computers and get out to actually vote?

The only thing scarrier than 4 more years of Bush, would be 3 months of Obama.

Bush, by the way, is a big fan of e-mail. But being in that position meant giving it up because of security concerns. Just because both candidates (or rather their interns) use the internet for elections doesn't mean they'll be blogging or replying to your e-mail once they are elected.
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by benjaminstraight August 3, 2008 2:22 PM PDT
Times are changing for all communications, and this is just another example that tech and the net is changing the playing field.
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