Wal-Mart tests free online classified ads

Wanna buy a cute, cuddly Shih-tzu? How about a 1993 Chevy truck? A three-bedroom, two-bath house in Maryland?

Think Wal-Mart.

Wait a second before you decide the big-box retailer has gone gonzo with the concept of selling everything under the sun. It's actually testing the waters with a beta of free online classified ads.

The site, launched last week and powered by Oodle.com, carries more than 40 million listings because it taps into Oodle.com's already-existing postings. Start-up Oodle.com aggregates listings from more than 80,000 local and national sites.

Wal-Mart's free service allows sellers and buyers to post and search for items in seven categories and in major U.S. cities.

The effort is a direct challenge to Craigslist, which offers free ads with the exceptions of job postings in some cities and brokered apartment listings in New York City. However, the two services aren't identical.

Advertisers can pay Oodle.com for higher placement on search results or via an auction-based system.

A report in The Wall Street Journal notes that Wal-Mart has piloted programs in the past before ultimately deciding against keeping them for the long haul. Movie downloads was one of them.

For a bit of entertainment, check out the list of items that can't be sold via Wal-Mart's classifieds.

[wmfischer]

Services like this will continue to eat away at the possible margins in the classified advertising business and might even create a negative margin business as recruitment and other ads start getting used to drive traffic.

william fischer
blog.workhound.co.uk

[valrossie]

The website that brought classified ads from newspapers to the web in 1995, has joined the translation train. Like other American Internet giants, they saw the need to support more languages than just English (and Spanish).
-------------------
valrossie
<a href="http://AD.drivenwide.com">Lifetime Ads</a>

[jaschwa]

I wonder if Oodle.com is going to succeed against the spammers that make many of the Craiglist categories useless. See Jeff Atwood's blog "Coding for Evil" at http://www.codinghorror.com/blog/archives/001123.html.

[jessica212]

I guess this is just pure evolution. The mode of advertisement and doing business will change with changing times. And I guess we will see other big names following the same trend in near future.

Jessica
Editor
Submit Free Articles

[beatyourprice]

Wallmart in free classified business. I dont think they ever gone make it. I have free classified site http://www.beatyourprice.com and im trying so hard, and finaly i'm getting some good traffic

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We are seeing trends like big corporations trying to get hands on everything. They seem to forget experience does matter. After ripping off people with stupid SEO offer Walmart has moved to classified ads now.

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[sanjopj0]

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[bush001]

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[tolo87]

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