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May 22, 2008 10:48 AM PDT

Google co-founder pushes for Yahoo ad deal

Google's co-founder Larry Page respects Yahoo's struggle to remain independent, and he says there's still a chance an advertising deal between the two companies can work.

Speaking at an event Thursday in Washington, D.C., Page said a deal could be structured to help Yahoo maintain its independence without violating antitrust laws. Page acknowledged that Google has a significant share of the advertising market, but he said "there are ways in which to structure a deal with Yahoo that would be reasonable." He added, that Yahoo's alternatives aren't great either.

Larry Page

Larry Page, Google co-founder and president of products.

(Credit: Google)

"Yahoo wants to remain independent," he said. "We support that. On the other hand, they're in a difficult situation."

Google and Yahoo have been discussing and testing an advertising partnership. As part of this deal, Google would supply some text ads alongside Yahoo search results. The companies both seem satisfied with results from a two-week test. However, a partnership between the two companies has stalled due to antitrust concerns.

Meanwhile Yahoo has also just fended off a takeover bid from competitor Microsoft. Now the software giant is looking at ways to get a smaller stake in Yahoo. At the same time, Yahoo is dealing with pressure from activist Carl Icahn, who believes the company should have taken the Microsoft bid.

Google has been opposed to Microsoft's bid for Yahoo from the start. Page said that a combined Microsoft and Yahoo would control too much of the market, and as a result would stifle innovation and slow development of new products and services.

"You can't have one company control 90 percent of the market, especially one that has a history of doing bad stuff," he said.

He used instant messaging as an example. He said that unlike email, which allows people to send and receive messages from different e-mail providers, IM is still closed. (Microsoft's Live Messenger does interoperate with Yahoo Messenger, but it doesn't use an open protocol, such as Jabber.

"We think that's stupid," he said. "It doesn't foster competition. If you want good products you need some degree of openness."

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Add a Comment (Log in or register) 11 comments
by Mr. Dee May 22, 2008 12:43 PM PDT
Sounds like a play from Larry Pages Google FUD book. At the same time you can sense that Microsoft might be keep Larry awake at night. I don't see how either Microsoft or Google are better alternatives. In fact, all Microsoft really wants from Yahoo! is the search technology not all of the Company with its overlapping services. If I were Yahoo! I would go with Microsoft just to satisfy the Company's interest and future plans and keep Icahn at bay while still remaining independent. Googles ultimate aim is to wipe out all competitors in Search and Online Advertising, then again the feelings mutual from Microsoft's mind set.
Reply to this comment
by BrianJStewart May 22, 2008 12:43 PM PDT
I like Google a lot, don't get me wrong, I use their products (i.e. Search, Google Talk, Gmail, AdSense) on a daily basis, but isn't this a bit too far? Do they really think we are that naive. His arguments are so fundamentally flawed and self serving.

First, Microsoft (even with Yahoo) wouldn't control 90% of "the market" as if online markets and services can be lumped together in a single category. Just because they would have a significant IM market share, doesn't mean they control "the market". This is just "FUD" at its best.

Second, the Microsoft IM network has been open for years, as are many of their Live services. I'd suggest a cursory glance of their many SDK's. They may not use Jabber, but that doesn't mean they aren't open or viable platforms. I have yet to meet anyone who thinks Google Talk is technically or functionally comparable to Microsoft Live Messenger, AOL AIM, or the Yahoo IM networks. Instead of spreading "FUD", I'd suggest they improve their product to make it more competitive because in the end users don't care about the protocol, they care about functionality.

Third, isn't Google the dominant online/advertising player with a commanding and growing market share. It's as if the media and wallstreet have this love obsession with Google, but those obsessions inevitably fade (as did their love obsession with Microsoft) and soon the scrutiny of the public, media, and congress will replace it (if you're not extremely careful). Just ask Microsoft?

Fourth, many advertisers have already publicly repeatedly stated they fear Google's position, not Microsoft's position. They also support a Microsoft/Yahoo combination to counter weight Google's dominant advertising and search market position. Of course Google wouldn't want that, because that "potentially" threatens their dominant advertising and search market position.

For Google to portray themselves as a humble good samaritan who is only "trying to help Yahoo" out of the goodness of their hearts is pretty disingenuous. It's a self-serving, protection of their dominant market position in search and advertising, bordering on anti-competitive. It has nothing to do with doing "good". There is a very rational and logical reason Congress and the Justice Department, as well as the financial media, have expressed concerns about the Google/Yahoo ?partnership?

Sometimes the blinders of competition, fear, pride, and egotism can really make you look pretty foolish and cause you to do stupid and potentially anti-competitive things. Just ask Microsoft!

Google is walking a fine line here....At least that's my opinion... now I'll go back to using their products/services because I like them and think many of them are superior.
Reply to this comment
by BrianJStewart May 22, 2008 12:45 PM PDT
I like Google a lot, don't get me wrong, I use their products (i.e. Search, Google Talk, Gmail, AdSense) on a daily basis, but isn't this a bit too far? Do they really think we are that naive. His arguments are so fundamentally flawed and self serving.

First, Microsoft (even with Yahoo) wouldn't control 90% of "the market" as if online markets and services can be lumped together in a single category. Just because they would have a significant IM market share, doesn't mean they control "the market". This is just "FUD" at its best.

Second, the Microsoft IM network has been open for years, as are many of their Live services. I'd suggest a cursory glance of their many SDK's. They may not use Jabber, but that doesn't mean they aren't open or viable platforms. I have yet to meet anyone who thinks Google Talk is technically or functionally comparable to Microsoft Live Messenger, AOL AIM, or the Yahoo IM networks. Instead of spreading "FUD", I'd suggest they improve their product to make it more competitive because in the end users don't care about the protocol, they care about functionality.

Third, isn't Google the dominant online/advertising player with a commanding and growing market share. It's as if the media and wallstreet have this love obsession with Google, but those obsessions inevitably fade (as did their love obsession with Microsoft) and soon the scrutiny of the public, media, and congress will replace it (if you're not extremely careful). Just ask Microsoft?

Fourth, many advertisers have already publicly repeatedly stated they fear Google's position, not Microsoft's position. They also support a Microsoft/Yahoo combination to counter weight Google's dominant advertising and search market position. Of course Google wouldn't want that, because that "potentially" threatens their dominant advertising and search market position.

For Google to portray themselves as a humble good samaritan who is only "trying to help Yahoo" out of the goodness of their hearts is pretty disingenuous. It's a self-serving, protection of their dominant market position in search and advertising, bordering on anti-competitive. It has nothing to do with doing "good". There is a very rational and logical reason Congress and the Justice Department, as well as the financial media, have expressed concerns about the Google/Yahoo ?partnership?

Sometimes the blinders of competition, fear, pride, and egotism can really make you look pretty foolish and cause you to do stupid and potentially anti-competitive things. Just ask Microsoft!

Google is walking a fine line here....At least that's my opinion... now I'll go back to using their products/services because I like them and think many of them are superior.
Reply to this comment View reply
by BrianJStewart May 22, 2008 12:49 PM PDT
Sorry for the duplicate post and formatting issue. I am not sure what went wrong.
Reply to this comment
by The_Decider May 22, 2008 12:55 PM PDT
@ Mr. Dee Dee Dee,

Why can't Microsoft create their own search tech that will compete with Google?
Reply to this comment
by dgiamanco May 22, 2008 1:11 PM PDT
I'm surprised by this article. I don't know if Larry Page was misquoted or if he really meant to lump multiple markets into one. The IM market is very, very different than the online advertising market, and this article did little justification to that.

In terms of the side effects of a Yahoo take over by Microsoft, I agree with Larry Page. Yahoo's services are so close to Microsoft's that the only way a combined company would produce a financial return is if Microsoft would have merged many of its services with Yahoo's. I doubt this would be taken lightly by the users of these services, and ultimately users would flee the services. A third party in any market is better than just two major players.

As far as the GoogleTalk goes, I for one use it a lot. When you have locked down computers, Sys Admin's flexing too much power, GoogleTalk has a flash plugin that keeps you connected. The only other web-IM interface I tried was the AIMExpress, and it is way behind GoogleTalk.
Reply to this comment
by Mr. Dee May 22, 2008 1:53 PM PDT
@ The_Decider, because they don't have the time, Google is 10 years ahead. Yahoo! is 14 years ahead, they have the infrastructure in place to compete. Microsoft cannot build that in time to catch up, then again Microsoft needs to improve the quality of its search text results. the algorithm is atrocious.
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by benjaminstraight July 22, 2008 2:47 PM PDT
Ok stop talking and do something, Google.
Reply to this comment
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