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May 19, 2008 4:57 AM PDT

AOL closes Bebo deal

by Margaret Kane

AOL has closed its acquisition of Bebo, which it plans to fold into a new People Networks business unit.

The new unit will include Bebo, AIM, ICQ, and AOL's other community platforms, with a reach of about 80 million users worldwide, the company said Monday. Joanna Shields, CEO of Bebo, will serve as executive vice president of AOL and president of People Networks.

AOL in March announced the $850 million acquisition of Bebo, designed to boost the company's international presence. The youth-oriented social network is popular in the United Kingdom, Ireland, and New Zealand.

The new unit will combine several social-media technologies at AOL. People Networks will also include widget technology company Goowy Media and social-search question-and-answer service Yedda.

The plans call for cross-distribution of AOL and Bebo content and applications. For example, AOL will promote Bebo's original programming across several AOL channels, and Bebo will integrate AOL music and entertainment content.

Margaret is news editor for CNET News, based in the Boston bureau. She also oversees the CNET Blog Network. E-mail Margaret.
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Add a Comment (Log in or register)
by uohaa June 28, 2008 11:32 AM PDT
To see hoe the internet is change day by day!
Now you have all this great place to spand time!
http://www.youtube.com
http://www.facebook.com
http://www.uoha.com
http://www.myspce.com and it can go on and on!
great market to get into to!!
Reply to this comment
by benjaminstraight July 20, 2008 2:37 PM PDT
Big acquisition.
Reply to this comment
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