JavaOne: Oracle shows off Web 2.0 mashup

Consumer Web 2.0 applications are influencing--and changing--how business systems are developed.

That was the message from Oracle on Wednesday at the JavaOne conference in San Francisco, where Oracle executives Thomas Kurian and Peter Moskowitz showed how to link disparate applications into a cohesive order entry system.

Call it "enterprise 2.0" if you'd like. But Salesforce.com and others will argue that this form of business mashup has been around for years.

Still, the Oracle demo is yet further proof that linking, tagging and other basic technologies borrowed from the consumer Web are making it vastly easier to construct fairly complex business applications.