• On GameSpot: Black Wii Remote, Nunchuk hit US Nov. 16
May 1, 2008 4:45 PM PDT

Report: Yahoo getting serious about Google ad deal

by Stephen Shankland
  • Font size
  • Print
  • 1 comment
Share

Update 6:50 p.m. PT: I updated with Google's no-comment, too.

Yahoo could announce a deal within a week to carry Google search ads, potentially including a nonexclusive arrangement to allay antitrust concerns, The Wall Street Journal reported Thursday.

Yahoo and Google recently concluded a limited two-week test to see how well a partnership might work--and to get some bargaining leverage in Microsoft's attempt to acquire Yahoo.

Yahoo has been trying to fend off Microsoft's advances, arguing that it doesn't value the search pioneer highly enough. But the possible deal, as described by the Journal, could theoretically result in a tight tie with Microsoft, too.

As envisioned, the system would employ a real-time auction that would draw ads from Yahoo, Google, and potentially other companies including Microsoft. The ads would be selected on the basis of maximum revenue, which would be shared between Yahoo and the other search partner, the Journal said.

The argument is that opening the system to others could allay concerns that the partnership could be anticompetitive and therefore run afoul of antitrust regulators. Google already dominates the market for ads delivered alongside search results, and Yahoo is in second place.

Yahoo and Google declined to comment on the report.

Stephen Shankland writes about a wide range of technology and products, but has a particular focus on browsers and digital photography. He joined CNET News in 1998 and since then also has covered Google, Yahoo, servers, supercomputing, Linux and open-source software, and science. E-mail Stephen, or follow him on Twitter at http://www.twitter.com/stshank.
advertisement
Click Here
Recent posts from News Blog
Nvidia puts NForce chipset development on hold
Opera 10 browser is here
Neil Young Archives Blu-ray: Rip off?
Acronis revises survey results about backup habits
Acronis miscalculates data on users' bad backup habits
Flickr co-founder presses beta button
Comcast, Sony open retail store
Cox to try coaxing the Internet into submission
Add a Comment (Log in or register)
by benjaminstraight July 13, 2008 2:34 PM PDT
benjamin straight writes: How serious?
Reply to this comment
advertisement

The yogurt makers of tech: Gadgets to avoid

Don't buy these one-trick ponies--unless you like gizmos that gather dust.

Google wants to unclog Net's DNS plumbing

The Net giant, ever eager for a faster Internet, debuts its Google Public DNS service. With it, Google could become even more central to the Net.

About News Blog

Recent posts on technology, trends, and more.

Add this feed to your online news reader

advertisement
advertisement

Inside CNET News

Scroll Left Scroll Right