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April 25, 2008 7:22 AM PDT

Nintendo: No plans for Wii, DS price cuts

by Margaret Kane
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Nintendo does not anticipate cutting prices on its popular Wii or DS handheld game systems, President Satoru Iwata told an analyst meeting on Friday.

"Our earnings projection for the year is not based on hardware price cuts, and I don't think we are going to need them," Reuters quoted Iwata as saying.

Earlier this week, Nintendo reported that operating profit for the year ended in March more than doubled against the previous year, and predicted a 9 percent gain this year to 530 billion yen ($5.08 billion).

The forecast was below analysts' expectations, but Iwata's comments are an indication that company is not concerned about slowing sales.

Margaret is news editor for CNET News, based in the Boston bureau. She also oversees the CNET Blog Network. E-mail Margaret.
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No reason to cut prices
by amadensor April 25, 2008 7:59 AM PDT
At the stores around, here, at least, both are usually sold out. If they want to make more money, increasing production, not cutting prices, is the answer.
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I agree, so why aren't they?
by Kesteral April 25, 2008 9:54 AM PDT
I agree, Nintendo dosen't have to lower their prices. I have been looking for a Nintendo Wii being sold at nintendo's recommended price for four months now, and there is simply not one to be had anywhere. The demand is obviously there, stores still can't keep them on the shelves after a year and a half! So why hasn't Nintendo ramped up their production? It isn't going to be too much linger before other companies start coming out with Wii-like clones.
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