CNET announces partnership with Yahoo

CNET Networks, News.com's parent company, on Thursday announced a three-year strategic partnership with Yahoo under which CNET will be a third-party content provider of technology news and reviews.

The partnership also allows for Yahoo to sell display ads on CNET properties and for CNET to sell ads alongside the content it provides on Yahoo sites.

"Working together, we have the ability to build more robust content environments and more comprehensive programs for our marketing partners," CNET CEO Neil Ashe said in a press release.

The announcement was made as CNET reported its quarterly earnings, a net loss of $6.1 million, or 4 cents per share, compared with a net loss of $9.1 million, or 6 cents per share, in the year-ago period. Reuters said the per-share loss was in line with Wall Street estimates, but net revenue of $91.4 million fell short of analysts' average expectation for $93.4 million.

CNET has also been in the news of late because the hedge fund Jana Partners is trying to take control of its board.

[hoffmanbike]

so sad.

so now yahoo is ******** themselves out to just about anyone to avoid Microsoft? Wonderful, i'm sure that will work out great for them.

[valant41]

advertising bias

Hopefully this partnership will not make you an unreliable source for product reviews. Meaning, that you will now only review those manufacturers who advertise on yahoo and/or show bias toward those products.

[luckymikerocks]

No Cause For Bias

Considering there were already ads on on CNET, I can't see why
this should be any different. Most news organizations, be they
print or Internet rely on ads for support. I believe that journalistic
ethics and conflict of interest policies generally mitigate pro-
advertiser bias.

[jsmith1785]

More ads

Just more advertising for Adblock to deal with. Oh well.

[TheRavingTAZ]

"Read My Lips"...

"Read My Lips"...

"It's BUSINESS, Sire."

Sheesh!

[GhostAlph]

Don't Let M$ find out

...they'll wanna know what your angle is.