After a long silence from Google on the kids front, the search giant is now regularly raising its hand to help children's advocates on the Internet.
Google said Monday that it has built custom video and image search technology for the National Center for Missing and Exploited Children. The organization will use the technology to help identify and track down child pornographers at a faster rate, according the nonprofit. The group's analysts will use the technology to "sort and identify files that contain images of child pornography victims."
"Criminals are using cutting-edge technology to commit their crimes of child sexual exploitation, and in fighting to solve those crimes and keep children safe, we must do the same," center CEO Ernie Allen said in a statement.
The news comes weeks after Google introduced a new kid-safe site for parents and a YouTube video about Internet safety.