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March 19, 2008 5:01 PM PDT

Google loses Gmail trademark appeal in Europe

by Elinor Mills

A European body has again told Google that it cannot have trademark protection to use the Gmail mark throughout the European Union.

Google's mark.

(Credit: Google)

Giersch's mark.

(Credit: P1 Private GmbH)

The European Union's trademark regulation agency denied Google's appeal in late February. The ruling concluded that the mark is too similar to the G-mail trademark owned by German businessman Daniel Giersch. Giersch runs an electronic postal delivery business that goes by the name G-mail, which is short for "Giersch mail."

"There is a likelihood of confusion," the agency wrote.

Google representatives in the U.S. did not respond to an e-mail seeking comment. Bloomberg reported that Kay Oberbeck, a spokesperson in Europe, said in an e-mailed statement that the company was disappointed with the ruling. It was unclear whether Google would appeal.

The trademark regulatory agency's lower board denied Google's request in January 2007.

Google changed the name of its free Web-based e-mail service to "GoogleMail" in Germany after losing to Giersch in court there and in Switzerland. Google also uses the "GoogleMail" name in the U.K. as a result of a complaint there.

Elinor Mills covers Internet security and privacy. She joined CNET News in 2005 after working as a foreign correspondent for Reuters in Portugal and writing for The Industry Standard, the IDG News Service, and the Associated Press. E-mail Elinor.
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They should just buy G-mail!
by mrc77 March 19, 2008 8:48 PM PDT
I know Google has enough money to buy the rights to G-mail. They should go ahead and do it because Gmail is the best free email out there (and it is probably better than email you pay for if people really do that). There would be less confusion if everyone in Europe could use gmail instead of googlemail.
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Google doesn't lose anything.!
by Harrison912 March 19, 2008 9:54 PM PDT
Google may not be able to use their Gmail logo in Europe (which by the way is much cooler than the other Gmail logo)but I wouldn't equate that with a loss. The name Google has so much power, why would they want to shorten it anyway? Google Mail is a much smarter choice. If you want to talk "trademark appeal" the name "Google" in it's fullest form is the tradmark that has made them famous. I'd say "Google Mail" is a winner!
http://officialsafetyandsecurit.com
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