You know social networking has jumped the shark when Starbucks gets into the act.
Starbucks has launched My Starbucks Idea, an electronic suggestion box where people can offer up their best ideas for making the already ubiquitous coffee retailer even more successful.
You could say the company is as aggressive with its Internet campaigns as it is with its prices. There is Wi-Fi in the stores, they let you log onto iTunes to see what song is playing in the store and download it, let you use text messaging to find the nearest store, and they gave away free digital songs for a month last year.
You can offer up ideas, vote on other peoples' ideas, and get feedback from Starbucks employees. The company says it will consider implementing the most popular ideas.
Suggestions range from offering weekly coffee specials and holding coffee classes to selling books and having "more coffee smells."
I've got one: charge less for soy milk!