eBay brings affiliate marketing program in-house

eBay was set to announce on Monday that it is bringing its affiliate marketing program in-house instead of outsourcing it to ValueClick.

(Credit: eBay)

Scheduled to launch April 1, the new eBay Partner Network will give eBay a direct relationship with the more than 100,000 Web sites that drive traffic to eBay through ads and links. As a result, eBay will have better insight into what ad campaigns boost traffic.

Up until now, the affiliate marketing programs for eBay and Half.com were managed by ValueClick's Commission Junction platform.

However, eBay's Tradera AB, ProStores, Reseller Marketplace, Media Marketplace, eBay Stores, and StubHub will continue working with Commission Junction, and eBay affiliates working with Affilinet, Tradedoubler, and other platforms will not be affected. eBay also will continue working with ValueClick's Mediaplex division for ad serving, tracking, and custom projects.

[zincmann]

Ebay is hitting some soft spots in business model..struggling !

I just received a $10 off a $50 purchase recently in my inbox. This is the first coupon I have ever received from Ebay in the 9 years I have done business on there. Most people will shrug it off and say its a token of kindness, but what it is is a indicator that the recent changes that ebay has made to its selling and buying policies is killing traffic on its website. Ebay needs some REAL competition to make it honest.