March 7, 2008 2:01 PM PST

Microsoft 'moving on' after HD DVD breakup

by Erica Ogg
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The Xbox maker seems to have gotten over HD DVD rather quickly.

Just a few weeks after the Blu-ray Disc Association unequivocally won the high-definition video format war, and Microsoft canceled production of its HD DVD drive for the Xbox 360, Microsoft says it's already trying to figure out the best way to align itself with Blu-ray.

"We've already been working on, for example, in Windows, device driver support for Blu-ray drives and the like, and I think the world moves on," said Microsoft CEO Steve Ballmer at the Mix '08 conference in Las Vegas, according to GamesIndustry.biz.

"Toshiba has moved on. We've moved on, and we'll support Blu-ray in ways that make sense," he said.

Ballmer's comment squares with remarks Sony Electronics President made Wednesday night to a gathering of reporters in San Francisco, when he said that Sony is holding discussions with a number of partners, including Microsoft, about incorporating Blu-ray into their products. Glasgow said an Xbox 360 console with Blu-ray was certainly "a possibility."

Though Glasgow didn't specify whether that meant an internal drive or a detachable one like the HD DVD version, the Financial Times cited an unnamed senior executive Thursday saying that Microsoft is considering an internal Blu-ray drive for the 360.

Erica Ogg is a CNET News reporter who covers Apple, HP, Dell, and other PC makers, as well as the consumer electronics industry. She's also one of the hosts of CNET News' Daily Podcast. In her non-work life, she's a history geek, a loyal Dodgers fan, and a mac-and-cheese connoisseur. E-mail Erica.
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Yet Another Failed Venture
by microsoft slayer March 7, 2008 11:02 PM PST
Add another one to the list of MS pet projects.
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yet...
by perfectblue97 March 8, 2008 12:16 PM PST
....Microsoft is still the dominant force in OSs, office suits, and a number of other areas.

Microsoft can afford to back a few duds.
Good Decision
by ognen93 March 7, 2008 11:57 PM PST
I really did like the HD DVD but I'm glad MicroSoft started thinking about the future...

Good job
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No Choice for Redmond
by Dead Soulman March 8, 2008 7:57 AM PST
MS may not have a choice. If they want to slow down PS3 sales, MS would have to get that add-on going pretty fast. It'd be better if they were to just throw it inside the console. But, I don't see that happening any time soon. I'd love to get an Xbox 360, but their failure rates keep me very very far away from it. I don't want to have to deal with a failing console, and an indifferent customer service experience.
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