Adconion acquires direct marketing firm Frontline Direct

(Credit: Adconion)

One week after announcing that it raised $80 million, U.K.-based online ad network Adconion is spending one quarter of the money.

Adconion announced Thursday that it is acquiring direct marketing firm Frontline Direct for $20 million. Las Vegas-based Frontline Direct's customers include ConsumerInfo.com and Reunion.com.

Adconion said last week that it received the funding from investors led by Index Ventures.