Women like online TV shows, men like YouTube

Nielsen Online study finds women are watching network TV online during the work lunch hour while men are YouTubing it as night owls.

by Elinor Mills

February 15, 2008 4:07 PM PST Follow @elinormills

A new report from Nielsen Online finds that women are nearly twice as likely as men to watch streaming video on broadcast network TV sites, at least in the 18-to-34 age range.

And men are two-and-a-half times more likely to watch video from the top consumer-generated media Web sites--YouTube, MySpace, Veoh, and Break.com--according to analysis of statistics gathered by Nielsen Online's new VideoCensus service.

Another thing that's interesting from the report is when the viewing of all this streaming video is being done. Most of the network TV watching online is happening during the lunch hours of noon to 2 p.m. during the week, while most of the viral video viewing is between 11 p.m. and 6 a.m. on the weekends.

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