Acer officially lands Packard Bell
Through a rather circuitous route, Acer finally brought home the prize it had long been eyeing: European PC vendor Packard Bell.
The Taiwan-based computer maker officially purchased 75 percent of Packard Bell parent company PB Holdings for $48.5 million, according to a statement made to the Taiwanese Stock Exchange Thursday, PC World is reporting.
Acer has been the fastest growing PC company in the world over the last year, rising through the ranks to become the No. 3 PC vendor at the end of 2007, with 8.9 percent of the overall market, according to research firm Gartner.
It's also set about making its presence known, scooping up U.S. PC maker Gateway in August for $710 million, and declaring its intentions to snatch Packard Bell even when rival Lenovo also publicly expressed interest. Buying Gateway was key for Acer to get the much-smaller Packard Bell, since Gateway possessed the right of first refusal, or right to make any counter offer if another company tried to buy it.
Why Acer wanted the small PC maker with a negligible market presence outside Europe so badly seemed puzzling to some initially. Now the move is seen as a smart defensive strategy to block any attempts by rival Lenovo from increasing its presence in Europe.
Erica Ogg is a CNET News reporter who covers Apple, HP, Dell, and other PC makers, as well as the consumer electronics industry. She's also one of the hosts of CNET News' Daily Podcast. In her non-work life, she's a history geek, a loyal Dodgers fan, and a mac-and-cheese connoisseur. E-mail Erica. 






I can see buying a good brand but they leave nothing in my mind except memories of old, cheap computers that were never anything special.
Sears saturating their electronics department
with units in the box.
It also brings back memories of the allegations
of used components in the computers.
In addition to being gawdawful slower than a
386SX.
Anyway eMachines replaced them eventually in the USA, but I see PB went to Europe.
I have always thought Acer was cheap anyway and Gateway never interested me -- to many other people with bad experiences with both. Dell is the other cheap b******s who came out with great pc's at first and then started putting in crap for parts after they got a good reputation -- and now "everyone wants a Dell" right? WRONG!
This is just another step towards having to build our own computers for the rest of our lives if we want a quality machine!
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