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January 25, 2008 11:46 AM PST

Face-off: Is Gates right on creative capitalism?

by CNET News staff
Gates, Bono, Dell

Practicing what he preaches: Bill Gates joins U2 front man Bono and PC maven Michael Dell in Davos to pitch Vista-based PCs from Dell's namesake company. For every one of the computers purchased, Dell and Microsoft will make a contribution to The Global Fund to help in the fight against AIDS in Africa.

(Credit: Microsoft)

At the World Economic Forum in Davos, Switzerland, on Thursday, Microsoft co-founder Bill Gates told the corporate and governmental bigwigs in attendance that businesses should adopt a form of "creative capitalism" in which they seek to alleviate the problems in developing nations.

The notion is essentially this: coming up with drugs or water purification techniques for those nations may not be as profitable as catering to well-heeled retirees in Florida, but rewards will come nonetheless, in the form of recognition and, ultimately, a profit.

"Sometimes market forces fail to make an impact in developing countries not because there's no demand, or even because money is lacking, but because we don't spend enough time studying the needs and requirements of that market," Gates said.

Bah, says CNET News.com's chief political correspondent, Declan McCullagh. Encouraging companies to give to charities, enter smaller markets, or assign top employees to tackle intractable problems in far-flung regions--where those companies may not even have business--conflicts with the duties owed to shareholders. Besides, the shareholders can donate to charities on their own that they might prefer.

See "Gates misses the point on 'creative capitalism'."

Editor at Large Michael Kanellos, meanwhile, says corporations have broader powers. If participating in projects in Africa can help recruit or retain employees, or even open up new markets, it's a good idea.

See "On 'creative capitalism,' Gates gets it."

What do you think?

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Add a Comment (Log in or register) (23 Comments)
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Capitalism, in any form, Is a Powerful Force for Good
by WillSimpson62 January 25, 2008 12:26 PM PST
I'm glad to see Gates partially getting it right--recognizing the
positive effect of capitalism. This system is the single most
effective means of poverty fighting in the world. Liberalization
and economic freedom is the key to developing countries
increasing their standard of living.

The Red program isn't bad, but it's no more effective than the
Bill & Melinda Gates foundation making a donation, and mostly a
PR blitz for Microsoft. Capitalism is, at its core, creative.

A GMU Economist has a good blog post on the matter here: http://cafehayek.typepad.com/hayek/2008/01/bill-gates-
was.html.
Reply to this comment
Too bad it does more harm then good most of the time nt
by The_Decider January 25, 2008 12:35 PM PST
nt

Besides, what positive is there in Gates stealing and ruining an entire industry for 20+ years?

His charity has always been motivated by PR, not a true desire to help.
View reply
"Can" be a powerful force for good.
by Ravin RoadKill January 25, 2008 1:08 PM PST
Raw capitalism and raw socialism are equally dangerous to mainstream America. The same types of leaders rise to the top; just as in a milkpail, some cream and some scum for those of you who remember the farm. Our Constitution offers guarantees of freedom from excesses of both and is rapidly being relegated to a document considered moot. A simplified definition of Fascism is that it is a marriage of convenience between big government and big business for the purpose of eliminating competing forces to either. In my book, we are now living in a Fascist State, and that my friend is at its core, crushing creativity. I hope that Bill Gates understands that and is responding to it.
View reply
How so good?
by RFMollison January 26, 2008 1:57 PM PST
Capitalism, without all of the window dressing to make it more palatable, is the means of extracting wealth from human labor.
The extraction process often requires that labor be given something in return, but as anyone with the mind of a five year old knows, a lot less than capitalist. The strangest thing about labor is that if given an office in an expensive high rise building, or even a cubicle to work in, labor willingly adopts the delusion it has some ownership rights of some sort in the capitalist enterprise by reason of its participation.
CAPITALIST PEACE MOVEMENT
by U2America January 25, 2008 11:32 PM PST
Many capitalists don't give themselves enough credit for being constructive peace activists. Participation in peace movements shouldn't always be about political objectives, like for example the color of Cindy Sheehan's socialist goal. Sometimes the peace movement must be oblivious to politics, or for that matter any defining characteristic that the faceless participant may have. Which is why Bono, Bill Gates, and Michael Dell are on track, with their profits diverted for peace consciousness. Capitalism can be a discreet vehicle for peace, without requiring any affiliations.

Please support water for Darfur, and irrigation means for Iraqi farmers. Arturo Jabra'il Sancho, heart and mind, long on WorldWater & Solar Technologies Corp. (trading symbol WWAT).
Reply to this comment
The Almighty is diff things to diff people...
by rdunn January 26, 2008 3:59 AM PST
Apparently for Declan McCullagh The Almighty is the Dollar. I'd rather first see corporations and 'the rich' learn a lesson from 1954's "Executive Suite" and William Holden's character... that Product and Employees are as important as shareholders. Turn some of those record/obscene profits to improving product rather than cheapen it, raise pay/benefits above the 'norms' for employees rather than cut them below... spread the wealth and foster an environment of 'giving back' besides giving to others/third world for profit enhancing appearances of 'goodwill'. McCullagh probably agrees with the word police survey that found 'giving back' to be a tired phrase, probably among those that had the most to give. Minimum wage may be appropriate for Small and 'Mom and Pop' Business... larger businesses need to give back to their employees rather than globe-trot, then foster giving programs of expertise, etc., to those who need it from those who have it, the employees and product... with support from shareholders. It's truly archaic to have two phases of American business... the original business of providing a product/service with caring and cared-for employees, followed by the self-interested phase business of growing the almighty shareholder. When a business goes 'public', it throws away its identity for mere cash flow automation... it's no longer a valued product/service, it's just an accounting machine to mine the health of employees and consumers for the enrichment of shareholders and double-speak representatives, both of whom care nothing for product/service or employee/consumer. Their only view of atonement is taking further from employee/consumer to give shallow 'help' to those they don't understand. Corporate officers have to actually hire people to be able to understand/help others. Giving is fine, but give back to employees to promote a full-bodied giving to others... maybe then corporate wouldn't have to hire outsiders to help them learn how to give at all.
Reply to this comment
Food for Thought: Harvard Business School Study
by htakle923 January 26, 2008 7:21 AM PST
Actually, a recent study says otherwise ...

http://blogs.wsj.com/informedreader/2008/01/02/doing-well-and-doing-good-are-only-weakly-linked/

January 2, 2008, 6:30 pm
Doing Well and Doing Good Are Only Weakly Linked

Companies that want to perform good works shouldn?t pretend they are doing so to boost the bottom line, say two business professors in the Harvard Business Review.

Recently, many researchers and writers have attempted to connect social responsibility with profitability. But an analysis of 167 studies from the past 35 years finds only a weak correlation between good business and benevolence, say Joshua Margolis, a Harvard Business School professor, and Hillary Anger Elfenbein, a business professor at the University of California, Berkeley.

donationThe weakness of the correlation suggests that financial success leads to charity rather than the other way around, the authors say. Cash contributions to charities have a stronger link to corporate success than, say, socially responsible corporate policies or community projects. The link could also come from companies? desire to appease activists and regulators by giving to social causes, without giving an amount that displeases analysts and investors.

On the other hand, the study showed that dedicating corporate resources to societal needs rarely hurts shareholders. It is possible to do good and do well. But ?framing a societal benefit in terms of shareholder interest may be misguided,? say the authors. ?Doing good may be its own reward.? ? Robin Moroney
Reply to this comment
Gates: Forgive me father, for I have sinned ...
by meh130 January 26, 2008 8:20 AM PST
This is just Gates trying to make up for 27 years of and monopolistic business practices.

If Gates feels capitalists should do something about the little man, he should have an outside body determine how much monopolistic profits Microsoft has made over the last 27 years and rebate it to his customers or perhaps put it into a philanthropic fund targeting infrastructure improvements in the third world.

Does anyone else see this as totally self-serving: Gates wants other companies to invest in Africa to lift their economies up. If Africa moves from the fourth world into the third world, it will drive a lot of IT investment, and Gates will benefit.
Reply to this comment
Bill Gates+capitalism=opportunity
by bdennis410 January 26, 2008 12:04 PM PST
It adds up!
As the article in the Wall street Journal about Gate's speech in Davos highlighted, the Nobel Prize winner in India believes, and proves, that even small amounts invested in local, starter businesses magnify themselves in the economic benefits they provide. Mr. Gates might consider the point of view that mini startup business loans offer the optimum starting point for "creative capitalism."
Also important are projects that underlie the aiding of transitions from hunter/gatherer/ subsistence economies to agricultural economy, to industrial society, to technological society.
As in the U.S., these transitions definitively mark eras in capitalism that led, and now lead the world in providing attainable goals to model behavior in developing countries.
Mr. Gates, although well-motivated by truly altruistic concerns regarding disease and other health problems, can surely realize that achieving higher standards of living will provide attendant health benefits as a consequence.
But the lack of population control goals and systems causes much of the poverty and disease in fourth and third word, and developing countries, and fosters the kind of extremism that represses, rather than aids, developing peoples.
Creative capitalism that addresses the population problems, along with corruption-free infrastructure development pointed towards aiding a wide spread series of mini-development loans and startups would go a long way towards achieving the goals of Creative Capitalism.
Nation building through creative capitalism is possible, but dealing with cultural practices of thousands of years of tradition offers truly formidable hurdles to be thoughtfully, and creatively, dealt with.
NGO's the world over have found that local practices sometimes prevent the realization of opportunities. That even those who would benefit cannot overcome their self-destructive tendencies.
That is a structural problem that creative capitalism will find difficult to overcome.
Authoritarian, even dictatorial and extreme religious governments and societies resist most(any) attempts to provide assistance that offers positive results for the people, but carries with it the concurrent possibility that higher standards of living provides the seeds of demand for greater economic and democratic freedoms, potentially leading the people to question the systems that repress them.
Good wishes for good intent to Mr. Gates, and hopes that even small successes will lead to more
It adds up!
Reply to this comment
just a marketing gimmick
by David Richard January 26, 2008 1:04 PM PST
It's just a marketing gimmick. Of course I'm in marketing, so I could be cynical.
Reply to this comment
Creative capitalism by any other name.
by William Crow January 26, 2008 1:05 PM PST
What Gates has been doing with his charity money, and big
money it is, is to make sure it goes to projects that make a
difference and perhaps have results that have a lasting effect.
Something the business of charity has not paid sufficient
attention to.
To my mind, his intent here is to change peoples minds about
blindly giving without expecting results.

The term "creative capitalism" is in truth simple charity with
more thought put into it. Think of the possibilities if wasted
blindly-given charity money was put to more effective use.

"Capitalism" itself is the most efficient means of commerce. It
allows for creativity within itself. But "Creative Capitalism"
implies a collected movement, a required collectivism in effort
and thought that usurps the potential new ideas of millions
who might come up with ideas of their own that could make a
difference.

Of course, Mr. Gates has made billions convincing others his
way is the only way to go. And it must be said people followed
and freely paid for his, for the most part, worthwhile products.

I would hate to see choices reduced in the area of charity or
required participation through quasi-governmental efforts.

People should expect results from the money and effort they
give - just like private corporations expecting results from their
employees. These corporations expire if the their effectiveness
is not sufficient. Not so with most charities.
Just keep it voluntary.
Reply to this comment
Gates doesn't seem to grasp the biz models
by David Richard January 26, 2008 1:51 PM PST
OK, I'm looking at this again. Gates says, "Sometimes market forces fail to make an impact in developing countries not because there's no demand, or even because money is lacking, but because we don't spend enough time studying the needs and requirements of that market"

Doesn't that seem terribly naive? Isn't that what local governments are for, to look for a match between their needs and solutions or services from firms (1st world or otherwise) that can help them? And besides that, seeking investment into their core businesses (and their tax base) to help finance any contracts with said firms? How can anybody from the outside make that determination? Gates has too much hubris.

[Even McCullagh is off the mark in the referenced CNET article where he says, "If anything, the individual shareholders who participate and research nonprofit groups and churches (and know firsthand which are most deserving) are in a better position. Not all decisions benefit from centralization; there is wisdom in distributed decision-making." He needs to take this further: the best decision makers are the local decision makers, i.e. those who are in-country.]
Reply to this comment
Yes he grasps it, in my book
by Jeff Mowatt January 27, 2008 4:46 AM PST
He's just at the threshold of something that's been circulating now 12 years and for example affordable broadband plus "creative capitalism" allows us to address urgent social issues at nil overall cost.

http://www.p-ced.com/Projects/Ukraine/AMarshallPlanforUkraine/tabid/69/Default.aspx

12 years go, the model, for a people-centered paradigm:

http://www.p-ced.com/History/tabid/57/Default.aspx
Who else?
by Mochasfriend January 26, 2008 2:34 PM PST
If Bill Gates has succeeded at capitalism better than any other person ever, and he has, then perhaps one might want to listen to him. In any case, being less than utterly greedy is not contrary to capitalism. Working for a better world for everyone is ultimately in one's own selfish self interest.
Reply to this comment
Gates' "Creative Capitalism"
by Prince Pieray C. P Odor January 26, 2008 2:50 PM PST
I wish to add, without prejudice to my earlier comment, that Bill Gates' "Creative Capitalism" beclouds the issue in national and world economics.
The issue in national and world economics is why very few people ---less than one percent of the population of their native nation and not more than that, collectively, with respect to the population of the world --- should usurp the wealth of their nations and the world, and should hold the rest of the populations of their nations and the world to ransom; that criminality made possible by the very enormous and overwhelming deterministic authority, power, freedom and influence that their economics and wealth give to them, propped by the godless principles of deregulation, liberalisation, efficiency and market forces.
"Creative capitalism", as an argument intended to excuse private capitalists from blame or serve the AS IF purpose with respect to the criminality of usurping the wealth of the nations of the world, and imposing unbearable and dehunanising poverty, hardship, hunger, diseases and deaths on the people, is equivalent to "Social Darwinism" and "substantial equivalence".
Reply to this comment
its not capitalism that is the problem
by pakurilecz January 27, 2008 2:10 PM PST
Mr. Gates needs to realize that capitalism isn't the problem in Africa, but rather the governments that run the country. He need only take a look at Zimbabwe, a country that used to be called the breadbasket of Africa as it was a net exporter of food and had a healthy economy. now under the dictatorship of Mugabe the Zimbabwean economy has been run into the ground.
throwing money at the African economies has done nothing and plenty of money has been thrown at African nations only to see be sent off to secret accounts in Switzerland
Reply to this comment
Gates is clearly correct
by avraamjack January 27, 2008 2:34 PM PST
.
There is no reason why you cannot make a good profit doing good. It seems odd that some people think so.
.
For some people merely making money is easy but they do not do it because they require a psychic reward that is not present.
.
The key word is creative. Are you creative enough to understand?
.
Also it helps to have the throweight of a few dozen billion to prime the pump. Much easier to sell and finance an initiative that way.
.
Reply to this comment
by seek2know January 17, 2009 12:00 PM PST
Wonder whether Gates donates to Kiva and Heifer...my favorite charities. And what he thinks about 'Creative Currency?
http://conscious-capitalism.blogspot.com
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