Accenture snapping up Memetrics and Maxamine

Accenture and Oracle--separated at birth?

Accenture, a technology outsourcing behemoth, is beginning to look like Oracle's evil twin brother when it comes to acquisitions.

Accenture said on Wednesday it's snapping up two companies in a move to expand its digital marketing sciences unit.

One deal involves Memetrics Holdings, which develops technology designed to analyze thousands of Web pages to select the best format and context for various customer groups. That deal closed several weeks ago.

Accenture is also acquiring the assets of Maxamine, which scans customers' Web sites and then offers suggestions on ways to optimize the sites, as well as decrease privacy risks. The Maxamine deal is expected to close by late February.

Terms of both deals were not disclosed.