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January 11, 2008 3:35 PM PST

Hitachi to form hard drive company with Toshiba, Fujitsu?

by Michael Kanellos

We haven't able to confirm this, but we've heard it now from a couple of people: Hitachi, the Japanese conglomerate, is talking to Toshiba and Fujitsu about forming a new company dedicated to hard drives and storage systems.

The new company would combine the limping hard drive divisions of Hitachi and Toshiba as well as some of the storage systems technology from Fujitsu. Each would own a third.

The three-way deal is being proposed as an alternative to a private equity buyout. Hitachi has been in discussions with equity firm Silver Lake and others about spinning off its money-losing hard drive group, according to sources and news reports. Those talks, however, have not gone smoothly, sources familiar with the discussions said.

For one thing, Silver Lake has a long association with Seagate Technology. Silver Lake took Seagate private years ago, restructured the company, and spun it out again. Seagate is now profitable and growing. However, the firm and the company have stayed friends. Silver Lake founder Jim Davidson tendered his resignation from Seagate's board in December.

A bigger problem, though, might be cultural. Hitachi is still run like a more traditional Japanese company. That is, the company is somewhat wary of outsiders, but is likely more willing to trust other Japanese partners. One observer noted that a Japanese conglomerate seems a better fit than other proposals that have floated about. Another observed that even though Silver Lake and Hitachi have translators, they probably still aren't speaking the same language.

The Nikkei Business Daily has reported that Hitachi would likely sell less than 50 percent of its stock to Silver Lake. A minority would prevent Silver Lake from exerting control. For a firm that earns money by repackaging and reselling companies, that's a deal killer.

Either way, "something has got to happen," said one former hard drive executive. Hitachi eliminated a lot of executives in an October shakeup. It has also continued to lose ground against Seagate and Western Digital, two drive companies that currently are profitable.

Hitachi got into drives when it bought IBM's storage division in 2002.

If a deal occurs, it will likely occur by April 1, the beginning of the new business year in Japan.

In December, Hitachi said that it wants to improve its hard drive business, but has not decided to sell it. It has not formally commented since. Toshiba and Fujitsu have yet to return requests for comment.

CNET News.com's Dawn Kawamoto contributed to this report.

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Add a Comment (Log in or register) (10 Comments)
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How sad!
by artpease January 11, 2008 5:17 PM PST
Build a reliable hard drive and can't make enough money to
survive...build a piece of crap and you are profitable...
Reply to this comment
Sad?
by xtrasico January 11, 2008 8:36 PM PST
My experience with Hitachi, Toshiba and Fujitsu HD's has not been good. I had better results with WD and Seagate.

Anyway, lines of production are like that. You can get a piece of crap or you can get a good product. Kind of a Russian roulette.

In 2007 I bought 2 Hitachi 250GB HD and one of them lasted about 5 months. Ok, it was under warranty, but I expected a life of *at least* 3 years, like my "still working" 8 years WD 20GB HD.
View all 2 replies
It costs a lot to build stuff
by Astinsan January 12, 2008 9:50 AM PST
My guess is they are trying to maximize profit by partnering to build a fab.

Kind of like the Hitachi LG partner ship in the DVD/CDROM drive area (ie:HL Data Storage) Seemed to work out for them. I have 3 of their drives.
Reply to this comment
Fact Check
by ::G January 16, 2008 12:52 PM PST
This statement is incorrect: "Hitachi got into drives when it bought IBM's storage division in 2002."

Hitachi had their own HDD division prior to purchasing IBM Storage Tech. Furthermore, although the deal was brokered in 2002, HGST was formed on January 1, 2003.

http://www.hitachigst.com/portal/site/en/menuitem.cbba11b16b6e50a7760062f6aac4f0a0/
Reply to this comment
by superbob2122 July 28, 2008 10:09 AM PDT
i got my hitachi at www.consumerdepot.com
Reply to this comment
by denkopf August 14, 2008 7:21 AM PDT
Toshiba drives are CRAP. Replaced my drive with a Tosh. 5 months later it crapped out, OK this happens, called Toshiba, that was a nightmare, they stated it would take 10 to 30 days turnaround, they wanted to repair it. It's a $60 hard drive, replace it , I need it now. I said all the other hard drive folks will charge you for the new one and when they get the old one back they will credit you card, Toshiba want you to leave a $350 deposit. I could not believe my ears, $350 for a $60 drive???? I hung up on them and then called back, the same statement. I am waiting for the supervisor to call me back, ya right!! These people are smoken something and not sharing.
denkopf
Reply to this comment
by may269may February 21, 2009 1:58 AM PST
I got the right info about toshiba pa3291u battery on http://www.adapterlist.com/toshiba/pa3291u.htm toshiba pa3291u battery ,i sure it will fit my notebook .
Reply to this comment
by batterystore April 19, 2009 8:57 AM PDT
Do you want to buy some laptop betteries,you can see it from http://www.battery-store.eu/laptopcomputer/sony-vgp-bps13-1001685.htm SONY VGP-BPS13 computer batteries ,Our products are very cheap and very good quality, absolutely let you satisfied http://www.battery-store.eu
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