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Auctioneers ask for double Kindle's retail price

Amazon's e-Reader was going for as high as $930 on Friday afternoon. Has Amazon really discovered untapped consumer demand for digital-book readers?

Greg Sandoval

Auctioneers at eBay were asking for more than double the retail price of Amazon's Kindle e-Reader on Friday.

A check of eBay at 2:45 p.m. PST showed prices for the e-Book reader went as high as $930. TechCrunch reported that a Kindle, which retails for $399, was bid up to $1,500 earlier in the week.

Has Amazon really discovered untapped consumer demand for digital-book readers?

The e-tailer, dabbling in electronics manufacturing for the first time, sold out of Kindles soon after introducing them last month. The device connects to the Web to download books--a feature that separates it from other e-readers that must sync to a PC to load a book.

Amazon has said it won't start delivering on new Kindle orders until after Christmas.

The company said it sold out of the Kindle in under six hours after the handheld went on sale. Some critics questioned how many Kindles Amazon had in stock. The company declined to say.

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