December 10, 2007 6:52 AM PST

Ellison's NetSuite launches IPO auction

by Dawn Kawamoto
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Get those bidder paddles ready. NetSuite launched on Monday its long-anticipated IPO auction, with hopes of raising in excess of $99 million.

The auction, the first of NetSuite's four-step IPO process, is expected to close as early as December 19 at the market's close.

NetSuite, the on-demand applications company backed by Larry Ellison of Oracle fame, will then use the bid information to set a final IPO price, which will help it determine who should receive an allocation of shares.

For example, if a bidder wants 100 shares at $8 a share, another 100 shares at $10 a share, and finally another 100 shares at $15 a share, the bidder could potentially end of up with 200 shares and an outlay of $2,500, should NetSuite's IPO price at $10 a share.

NetSuite last week set an initial pricing range of $13 to $16 a share, but, of course, when all is said and done, auction participants may ultimately push the final IPO price above or below that range.

Do I hear $13? Now, do I hear $14? What about $15?

Dawn Kawamoto covers enterprise security and financial news relating to technology for CNET News. E-mail Dawn.
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Communistic capitalism
by azareus December 10, 2007 9:22 AM PST
Fascinating method of raising capital. save your brain
Reply to this comment
Communistic capitalism
by azareus December 10, 2007 9:24 AM PST
Fascinating method of raising capital. Should be used more frequently.
Reply to this comment
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