If you thought you could escape this Blu-ray and HD DVD format back-and-forth nonsense, well, you were wrong. It's actually just beginning! This holiday season, both sides in the next-generation DVD battle are continuing to ratchet up the pressure on you lucky consumers.
Exhibit A: The folks over at Wal-Mart have followed up their boffo $98 Toshiba A2 HD DVD player with a pretty impressive overture for Blu-ray. Buying an 80GB Sony PlayStation 3 this Saturday will also get you 10 Blu-ray movies for free, as long as all the titles are below $30. (Go to the Wal-Mart holiday shopping site and click "Preview Saturday's Specials.") That's in addition to the five Blu-ray movies that Sony gives new owners with a mail-in rebate.
So, just like that, you're buying a $499 next-generation gaming console and Blu-ray has you in its format clutches to the tune of 15 titles. Sooooo sneaky, right? Well, the HD DVD team's not above such retail tactics either.
Head on over to Amazon.com where you'll see a Toshiba HD-A3 HD DVD player and an offer for three free HD DVD movies (you choose from a list of titles between $20 and $30). That's in addition to 300 and The Bourne Identity that come bundled with the player. Plus, Toshiba also has a mail-in rebate good for five titles.
Sheesh, it's almost tempting enough to give in and buy one...or both.