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November 18, 2007 10:12 AM PST

Amazon's Bezos has lofty ambitions for Kindle

Amazon.com CEO Jeff Bezos believes the Kindle will be to reading what the iPod was to music, according to report published Sunday in the online edition of Newsweek magazine.

In what appears to be the Bezos' first interview about the company's upcoming electronic reader, Amazon's chief told the magazine that the Kindle can store up to 200 books and connect to the Web with the help of a system called Whispernet. Amazon, a company that has become synonymous with buying books online, will also offer Kindle owners a selection of more than 88,000 digital books at launch time, according to Newsweek.

Last week, CNET News.com reported that Bezos will unveil the Kindle at a media event in New York on Monday. An industry source said that the device will retail for $399 and receive automatic downloads from major newspapers, magazines and other publications. The source also said that Kindle features e-mail.

The e-mail service enables owners to receive word documents or PDF files that can be stored in the device's library just like a book, Newsweek reported. But what makes the handheld truly unique is that it downloads books off the Web--and it can do that "in less than a minute," Bezos told the magazine.

E-readers used to confine e-book buyers to wherever their computers were located. Digital books had to be first downloaded to a PC and then synced to an e-reader. Amazon is freeing them to buy wherever they can connect to the Web and this could lead to more impulse purchases.

Amazon is banking a lot on the e-reader. The retailer held up the release for more than a year in an attempt to deliver a superior product than predecessors, a source told CNET News.com. Previous attempts to convince the public to switch to digital books have largely failed.

To help spur demand, Amazon is pricing Kindle editions of New York Times best sellers as well as new releases for $9.99. Price is important because in the past, e-books have often cost the same as the paper kind and that stifled demand.

Newsweek offered few details about the Whispernet system, but did say that its based on the EVDO. A source told CNET that Sprint will provide the EVDO access.

EVDO will enable Kindle owners to hook up to the Web via a cellular network. That means way more coverage than having to look for a Wi-Fi hotspot.

Greg Sandoval covers media and digital entertainment for CNET News. He is a former reporter for The Washington Post and the Los Angeles Times. E-mail Greg.
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Add a Comment (Log in or register) 8 comments
Another one will bite the dust...
by SpiritWater November 18, 2007 1:33 PM PST
There's nothing like reading a paper bound book. An e-book of any kind cannot compare unless it completely mimics the paper format. This latest attempt to save the trees may fail as well as the rest. Sure, I read article after article on the web but strain comes faster reading electronic formats than from paper print.

Good luck to you Amazon! My hope is that you succeed.

Break the Wedge!
www.breakthewedge.com
Reply to this comment
I hope the pictures of the device weren't accurate...
by CyberBob859 November 18, 2007 1:45 PM PST
...because the device is fugly (IMO.)

The advantage that Amazon has is their web presence, being a
place where people already go to buy books. But, Sony's device
looks better.

The wireless features may have some appeal, but I hope that the
pictures shown of the device were just prototypes and else will
be introduced.
Reply to this comment
kindle will probably be kindling
by sutratoo November 18, 2007 8:26 PM PST
audio books are the wave of the future. When we have an ebook
device that can deliver audio you will have an ebook device that
will become the ipod of ebooks
Reply to this comment View all 2 replies
Butt UGLY!
by MSFanBoy November 18, 2007 10:05 PM PST
Sheesh have you seen this thing? Yuck!
http://****************.blogspot.com
I wonder what Ballmer thinks of it?
Reply to this comment
User generated PDF?
by neoportal November 19, 2007 2:49 AM PST
ebook readers will not be successful until there is a way for users to create their own content by easily converting printed books into PDFs.

Just as MP3 was the foundation for the ipods industry and 97% of what fill iPods are from music ripped by users, all the online ebook stores will be pointless.

For those who want to convert printed books to ebooks, please check out www.atiz.com
Reply to this comment
I HEART GREG SANDOVAL
by ebaybunny November 24, 2007 8:58 PM PST
GREG SANDOVAL IS HOT STUFF.

PAM...
Reply to this comment
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