Lots of kids expect to score video game gifts this holiday season, but they also expect to be highly disappointed by said gifts, according to a new nationwide survey.
While 80 percent of 8- to 17-year-olds polled by video game specialty retailer Game Crazy say they'll ask for a video game for the holidays, 60 percent anticipate getting a game they don't want, getting a game for the wrong system, or not getting any or all of the games on their holiday wish list. It's tough being a misunderstood young game aficionado in today's title- and console-laden world.
The kids' downtrodden expectations come from experience. According to the survey, nearly half of all those polled (49 percent) said they were let down by a video game-related gift they received last year.
Game Crazy, of course, is ready to help out. It has produced a parents' guide to video game buying (PDF) that walks uneducated moms and dads through game genres and types of game systems. It also has created a video game wish list that kids can complete online and e-mail to parents, grandparents, patrons, Secret Santas, or Hanukkah Harrys. The list also indicates each video game's rating.
For its 2007 Holiday Gift Tracker survey, Game Crazy polled 1,000 male and female participants online. Breaking down the meta disappointment, the poll finds that:
45 percent of those surveyed expect to get a game from their parents that they simply don't want.
75 percent of kids think they won't get all of the games on their holiday list; 33 percent think they won't get any.
62 percent of kids will ask for at least one video game they know has an ESRB rating over their age level; 58 percent think they will get a game rated above their age level.
If it meant getting their favorite game, 29 percent of kids would agree to the not-always-fun task of teaching their brother or sister how to play it; 28 percent would agree to listen to their parents' favorite radio station in the car. Get ready for lots of Celine Dion, youngsters.
The good news? If kids go into the holidays with such truly dreary hopes, they'll just be happy you didn't get them 1982's ET: The Extra Terrestrial for the original Atari.