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November 13, 2007 11:41 AM PST

Wall Street Journal to stop charging for Web content

by Greg Sandoval
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Rupert Murdoch plans to give away the digital version of the Wall Street Journal, making News Corp. the latest company to give up on paid subscriptions.

"We are studying it and we expect to make that free," Murdoch was quoted by the Associated Press as he spoke to a group of investors in Australia. He said that "instead of having one million (subscribers)," the company will receive readers "in every corner of the earth."

Murdoch is banking that a free model for WSJ.com, which recently announced that it had topped the 1 million-subscriber mark, will send readership skyrocketing and that advertisers will then flock to the site.

According to the AP, the Journal's subscribers generated about $50 million in annual revenue.

Few online services have succeeded at making a go of paid subscriptions but the Journal was widely considered to be at the head of the pack. In September, The New York Times stopped trying to sell subscriptions to premium content .

Greg Sandoval covers media and digital entertainment for CNET News. He is a former reporter for The Washington Post and the Los Angeles Times. E-mail Greg, or follow him on Twitter at http://twitter.com/sandoCNET.
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Murdoch would rather have his slime available to the masses
by AndrewRich November 13, 2007 1:01 PM PST
It's easier for his Fox Noise scheme machine mouthpieces to tell the sheep to "go look it up on the WSJ" if the WSJ is free.
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Have you ever read the WSJ?
by Penguinisto November 13, 2007 4:38 PM PST
Outside of the op-ed pages, the paper is considered as a financial and business analogue to The Bible. They simply don't do political or ideological slants in any section of the paper that isn't the op-ed section.

Incidentally, the WSJ's op-ed section has always been freely viewable to the public at http://www.opinionjournal.com

/P
WSJ is closer to reality
by stfxavier November 13, 2007 5:38 PM PST
We all know the news industry has a liberal bias, and therefore slants new reports with a liberal bias.

Take away the slant, and what you get is a more conservative reality.

WSJ is right on the money. And that's why Fox News is doing better than the rest of the industry; they actually relate to the people.

People were willing to pay for the WSJ. Would anyone pay a cent for the Liberal Bible.. the New York Times? I think not.
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