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November 12, 2007 6:30 AM PST

Take that, Bono: Microsoft will let you pimp your Zune

by Caroline McCarthy

Artist Catalina Estrada's laser-etched creation on a new red Zune

(Credit: Microsoft)

Like most news about Microsoft's oddly-named media player, it was leaked well in advance. But now it's official: consumers buying the new Zune devices, which are set to be released on Tuesday, will be able to customize them with laser-engraved text and select artwork.

Now that explains the tag line "you make it you."

Called "Zune Originals," the new Zunes will feature a selection of artwork by 18 artists and design studios: Colletivo Studios, Catalina Estrada, Laurent Fetis, Sam Flores, Klaus Haapaniemi, Pierre Marie, Kenzo Minami, Parskid, Mike Perry, Phunk Studios, Chisato Shinya, Skwak, Iosefatu Sua, Tado, Nobumasa Takahashi, Ramiro Torres, Darvin Vida, and Steve Wilson. 27 total designs will be offered.

In addition, creative Zune buyers can add up to three lines of text (or five lines in place of a design), or a selection of 20 "tattoos" that are independent of the "Artist Series." This will all be offered free of charge.

The Zunes, as previously announced, are going to be available in 4GB ($149.99), 8GB ($199.99), and 80GB ($249.99) versions.

Existing Zune owners will receive a free upgrade to the player's new firmware, which includes revamped search functions and a drag-and-drop organization interface.

Caroline McCarthy, a CNET News staff writer, is a downtown Manhattanite happily addicted to social-media tools and restaurant blogs. Her pre-CNET resume includes interning at an IT security firm and brewing cappuccinos. E-mail Caroline.
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Add a Comment (Log in or register) (29 Comments)
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Cool idea! nt
by john55440 November 12, 2007 6:50 AM PST
no text
Reply to this comment
Steve Jobs is going to be pissed!
by Andronicus November 12, 2007 7:53 AM PST
Im not going to say the zune is now the best; I have never even tried one. But, I bet Stevo is kicking himself for not comeing up with this one!
Reply to this comment
Why?
by Penguinisto November 12, 2007 4:29 PM PST
I mean, you can have someone paint a nice professional flame-job on a Yugo, but that doesn't suddenly mean you'll win any drag races with the thing.

For something a bit more relevant in analogy, ask yourself this: Assuming a price difference of only $20, would you buy a single-color undecorated Razr, or a "pimped out" Nokia 6800?

--

IOW, it's what's inside that counts when it comes to anything costing three digits or more.

--

Besides, most portable music players live in... pockets. Jacket pockets, shirt pockets, jean pockets. Only poseurs (or idiots) walk around wearing gear like that in the open, where any fool can reach out and grab it.

/P
Great Idea!
by fredtheviking November 12, 2007 7:57 AM PST
Microsoft might be on to something with this one. I admit I might give Zune another look. Through the Ipod is hard to meet let alone beat.
Reply to this comment
Sorry, I'm not impressed
by allstar919 November 12, 2007 7:58 AM PST
So much for a secondary market.
Reply to this comment
end of apple oppression?
by ladiesmanwc November 12, 2007 8:36 AM PST
I always found it funny....the same people who think Microsoft is an evil monopoly for dominating the operating system market praise Apple for.....dominating the mp3 player marker. When MS does it, it's an evil attempt to take over the world. When Apple does it, it's because a great product.

I applaud you Microsoft, and I would really like to see Hypple lose somewhere.
Reply to this comment
Clueless
by The_Decider November 12, 2007 12:09 PM PST
MS has control of the desktop market through illegal and unethical tactics. Windows is one of the worst OS's around. Only the comical attempt to keep OS/2 around is worse then Windows.

Apple controls the MP3 player market because it really is the best device on the market. Don't get me started on the underwhelming iPhone.

That is more then a subtle difference.
View all 2 replies
Compared to iPod: Unimpressive. Smaller, lamer, uglier
by WillSimpson62 November 12, 2007 9:51 AM PST
Apple has offered several lines of personalized lines for years.
Who really wants to use pre-done artwork that much anyway?

I'm a big lost as to why I wouldn't want to get an $80GB iPod for
a comperable price as a mid-range Zune, why the clunky
interface still hasn't developed a competitor to the touchwheel,
why you would buy a 4GB Zune when the 4GB iPod Nano is
smaller and sleeker for the same price, etc. etc.

Oh, ladiesmanwc, Microsoft is dominating not because they're
evil or provide a good product, but because people settle for
what they know. Apple is dominating because the sell the best
MP3 player.
Reply to this comment
Interface?
by SeizeCTRL November 12, 2007 9:55 AM PST
You mean the one that Apple STOLE from Creative?
View reply
The iPod isn't much better than Zune
by aka_tripleB November 12, 2007 11:00 AM PST
What does the iPod do that the Zune doesn't? Not a whole lot. They both play music; they both store pictures; they both play video. Ok, the iPod as a couple of primitive games, but how many people play them. They only one I know I would play is solitaire, and I could always get that for my phone if I really wanted that.

The iPod Nano's "smaller, sleeker" (aurguable) design comes at a great price: the screen is still in a 4:3 aspect ratio. That is a large downfall now that most if not all shows people watch are widescreen. That makes the show unwatchable. I have seen "Heroes" on the Nano's screen, and it's comprable to watching it on a screen about the size of a phone's SIM card. The iPod Classic has a similar problem because its screen is also 4:3, but the screen is large enough that you can still watch widescreen videos if you want to.

And are you trying to compare the Shuffle to the 4/8GB Zunes? Why wouldn't they go for the Zune or Nano (for $150/$200) if they want the screen? And why wouldn't they pay half the price for the Zen Stone? Or pay still a little less and get the 2GB, and even get a screen to see the name of the song and scroll to a specific spot.

And let's not forget that there are plenty of other MP3 players on the market. I mentioned the Stone, and my dad loves his. I currently have a Zen Jukebox Xtra and it has been great.
You can't polish a turd
by The_Decider November 12, 2007 12:06 PM PST
The simple fact of the matter that the ugly colors of the Zune is the least of their problems.

Microsoft again displays that it just doesn't get it.
Reply to this comment
LOL
by SeizeCTRL November 14, 2007 1:45 PM PST
I love that line from Christine and it's even more memorable in Beavis and Butthead ;]

That being said, I actually like the olive / army green Zune and the black one is definitely sharp and sexy.

The new iPods look like a bunch of easter eggs got drunk on pastel flavored vodka and threw up all over the iPod factory.

I love my 5g, but the new iPod shape and colors are lacking to me.
Returns?
by Lee in San Diego November 12, 2007 12:32 PM PST
I wonder how they will handle returns. Suppose you get a DOA
Zune, it could happen, that has been "pimped out". Would
MicroSoft sell it after and if it was repaired. Would there be a fee
for a warranty swap of a pimped Zune. You wouldn't want to get
"screwed" because you "pimped" your Zune.

I am just curious, I am not interested in buying a Zune. Well
maybe, if someone could unlock it so that it works with Plays for
Sure and iTunes.
Reply to this comment
Just pop off the case.
by ralfthedog November 12, 2007 2:50 PM PST
Just pop off the case, ship back the insides, Microsoft ships back new insides. You are still stuck with a Zune.

This upgrade is only skin deep.
wow apple fanboys, don't like competition?
by FutureGuy November 12, 2007 9:39 PM PST
say what you want, zune is going to kick ass

http://gizmodo.com/gadgets/frankenreview/first-6-takes-on-zune-80-verdict-better-than-ipod-classic-321510.php
Reply to this comment
wow is right
by MSSlayer November 13, 2007 1:31 PM PST
Keep dreaming.

A cosmetic change means the POS looks slightly better but is still a POS.
How pathetic...
by titanium667 November 13, 2007 5:09 AM PST
So, Apple releases the innovative iPod Touch and what is
Microsoft's response? Engraving the back of a brick.
Microsoft's only hope in this market is to try to hire
Apple's design team and start from scratch. They did create
a pretty good operating system though...Windows Vista!
Oh wait... That s**ks too!!!!
Reply to this comment
You must be confused
by Seaspray0 November 13, 2007 3:45 PM PST
"Engraving the back of a brick..."

No, no, no. The brick belongs to apple; the ibrick. Besides, why should you even care? Zune sales represent only 5% of the mp3 market.
give it a chance, I am
by blrhead November 14, 2007 12:44 PM PST
I love my iphone, but this actually looks like it can do good. Now, I
am not saying it will replace the ipod, but it looks like it can at
least get a following and get new customers. Let the games
begin....
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